Kentucky Derby Hats for Women
PassKentucky Derby Hats for Women scores 66 out of 100, a Pass. Shoppers spend an estimated $909K a year here, search demand grew +158.9% this quarter, and an estimated 8.7% of orders come back.
- Flapen Score
- 66 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +21 vs the category median of 4566
- Market size
- $909K/yr6.8M searches / yr
- 90-day growth
- +158.9%search demand this quarter
- Competition
- 17%top-5 click share · 47 brands · 53 sellers
Flapen Score
Kentucky Derby Hats for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kentucky Derby Hats for Women is stronger. Inside it, weaker.
Market
The Kentucky Derby Hats for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Kentucky Derby Hats for Women 6.8M times last year and spent an estimated $909K. The top 5 brands take 45% of clicks. Demand peaks in Apr–May. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +158.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $909K a year.
- Searches, last 12 months
- 6.8M
- Growth, 90 days vs prior 90
- +158.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $909Ka year
- Peak month
- April12.1× the quietest month
- Top search term
- kentucky derby hats for women1.3M searches a year
02 · Price
A sale here is worth $15.49.
Listings sell for $15.49 on average, from $5.01 to $36.14. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $15.49 that is $12K to $15K a year per listing.
- Average price
- $15.49inside the $15 to $100 sweet spot
- Price range
- $5.01–$36.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$15K
- Returns
- 8.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #607 within Special Occasion Accessories. It carries 2,117 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 99%
- Out of stock, average day
- 0.4%
- Average rank
- #607in Special Occasion Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 2,117per listing
- Listings tracked
- 158
04 · Newcomers
3 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kentucky Derby Hats for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fascinators Hats Clip Hat Wedding Cocktail Fascinators Tea Party Headwear and Short Lace Bowknot Gloves for Women (102 Beige Brown)
- Price
- $17.52
- Rating
- 4.5/5
- Reviews
- 1,424
- Age
- 3y ago
QDC Fascinators for Women Tea Party Headband Hats Cocktail Flower Mesh Feathers Headwear Hair Clip for Wedding Blush Pink
- Price
- $9.97
- Rating
- 4.6/5
- Reviews
- 1,131
- Age
- 3y ago
Pistha Womens Fascinators Hats Tea Party Hats Headband and Gloves (Standard Nude Pink One Size)
- Price
- $13.23
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
Zando Kentucky Fascinators Hats for Women 2026 Derby Tea Party Hats for Women & Girls Flower Mesh Feathers Headband Fancy Headwear Hair Clip for Wedding Church Green & Hot Pink & Blue Fascinator
- Price
- $12.83
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 2y ago
Z&X Organza Church Wedding Hat Bow Flower Fascinator Hairpin Wide Brim Sun Hats for Women Tea Party Blue Green
- Price
- $34.72
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 7y ago
Trending
estimated 90-day click momentum
Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size
- Price
- $19.02
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 6mo ago
RZTA Womens Kentucky Derby Church Dress Hat Wide Brim Leaf Flower Bridal Shower Hat S8-White
- Price
- $21.54
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 3y ago
Thstdhy Fascinators Hats for Women Tea Party Fascinator Headband with Gloves Tea Party Accessories for Ladies Royal Blue
- Price
- $12.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 4mo ago
DRESHOW Fascinators Hat Flower Mesh Ribbons Feathers on a Headband and a Clip Tea Party Headwear for Girls and Women
- Price
- $10.07
- Rating
- 4.6/5
- Reviews
- 14,025
- Age
- 8y ago
Zando Ken-tucky Derby Hats for Women 2026 Elegant Tea Party Organza Victorian Church Wedding Hat Red Fascinators Hats One Size
- Price
- $21.36
- Rating
- 4.2/5
- Reviews
- 354
- Age
- 1y ago
Newest
by launch dateThstdhy Fascinators Hats for Women Tea Party Fascinator Headband with Gloves Tea Party Accessories for Ladies Royal Blue
- Price
- $12.69
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 4mo ago
Zando Black Derby Hats for Women 2026 - Elegant Organza Kentucky Fascinator Vintage Black Tea Party Church Hat Foldable Wide Brim Wedding Headwear Classic Evening Cocktail Dress Hat One Size
- Price
- $19.02
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 6mo ago
Pistha Womens Fascinators Hats Tea Party Hats Headband and Gloves (Standard Nude Pink One Size)
- Price
- $13.23
- Rating
- 4.6/5
- Reviews
- 180
- Age
- 1y ago
AMCAMI Fascinators Hats with Feather for Women 2025 Derby Hats Tea Party Hat with Headband and Clip Nude Pink
- Price
- $11.56
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 1y ago
Pistha Womens Fascinators Hats Tea Party Hats for Women Feather Pearl Veil Headband for Wedding Cocktail Dresses Accessories
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 633
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.
Brands
47 falling
Sellers
53
Est. top-5 brand share
45%
Top 20: 87%
Est. top-5 click share
17%
Top 20: 44%
Open market
51%
- DRESHOW16%
- Zando11%
- Pistha6%
- AMCAMI6%
- ORIDOOR5%
- Harimea5%
Demand
Kentucky Derby Hats for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 12.1×
Search terms
Top Kentucky Derby Hats for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kentucky derby hats for women1.3M/yr
- derby hats for women894K/yr
- fascinators hats for women1.2M/yr
- derby hat335K/yr
- kentucky derby hats272K/yr
- tea party hats for women464K/yr
- fascinator347K/yr
- fascinator for women309K/yr
- kentucky derby hat152K/yr
- tea party hat263K/yr
Reviews and returns
What reviews say buyers love and hate about Kentucky Derby Hats for Women
We read the reviews and the return reasons for every product selling here.
“Fit not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kentucky Derby Hats for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data