Skip to content

Kentucky Derby Hats for Men

Maybe

Search demand grew +385.5% this quarter. But shoppers spend only $24K a year here, so Kentucky Derby Hats for Men is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$24K/yr181K searches / yr
90-day growth
+385.5%search demand this quarter
Competition
35%top-5 click share · 30 brands · 53 sellers

Flapen Score

Kentucky Derby Hats for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kentucky Derby Hats for Men is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kentucky Derby Hats for Men market on Amazon at a glance

Kentucky Derby Hats for Men is a $24K a year market on Amazon United States, with 181K searches a year. The top 5 brands take 59% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 181K times a year and 0.6% buy. Search demand moved +385.5% in 90 days, so the market is growing into its $24K a year.

Search volume
181K
Search growth, 90 days
+385.5%
Conversion
0.6%
Market size
$24K

02 · Money

The money is thin.

Shoppers bought 3K to 4K units at $23.90 on average, 0 to 100 per product. Units times price is $72K to $96K a year.

Units sold
3K–4K
Units per product
0–100
Average price
$23.90
Units × price
$72K–$96K

03 · Shelf

Brands here are settling in.

The average listing ranks #1,753. 91% of listings ship Prime. 91% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 46 months.

Average BSR
#1,753
Prime
91%
Sponsored
91%
Out of stock
0.0%
Average brand age
46 months

Products

Top Kentucky Derby Hats for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$726$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

53

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

35%

Top 20: 71%

Open market

37%

  • Comhats25%
  • LADYBRO14%
  • DIYDECAL9%
  • BABEYOND6%
  • Gudessly5%
  • Ultrafun4%

Demand

Kentucky Derby Hats for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 37.9×

Search terms

Top Kentucky Derby Hats for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kentucky derby hats for men93K/yr
  • mens kentucky derby hat47K/yr
  • mens kentucky derby hats13K/yr
  • kentucky derby hat for men11K/yr
  • kentucky derby hat men9K/yr
  • kentucky derby mens hat7K/yr
  • kentucky derby hats for men 202448/yr

Reviews and returns

What reviews say buyers love and hate about Kentucky Derby Hats for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.24

Extremely Large

Too small

Does not fit well

Quality-Overall10%+0.64

Not the quality I was expecting

Cheap quality

Poor quality

Wrinkles5%−0.05

They were a bit wrinkled

after a few minutes of working out the creases with my fingers

Plus I cant get the wrinkles from shipping out of it

Material Quality3%−0.02

Very sheap material

The material is like a feather it's so light

poor quality material

Strength3%−0.01

Ive seen reviews saying it was too flimsy

The brim is somewhat flimsy

these are too weak

Love

Size-Overall27%−0.24

Amazing fit

fit, & worked as needed

Fit is true

Quality-Overall18%+0.64

Much higher quality than expected

Decent quality

This one appears to be well made

Value For Money15%+1.28

Worth the money

Good deal

Great value

Comfort-Overall8%+1.27

Comfortable hat

Very comfortable

Super comfortable to wear throughout the day

Color5%+0.54

Good color variety

Colors are great

Great variety of colors

Return

7.3% Return rate 90% Fixable by listing

Size-Overall76%▇████▇

Extremely Large

Too small

Does not fit well

Shape/Style4%▆██▆▅▆

Did not looked right

out of shape

Color4%▆▆▇███

just don't buy this color if you live in the desert

The color is very dark to the point of not being able to tell what flower they are unless you are very close up in a bright light area

Material Quality3%█▇▅▇▆▇

Very sheap material

The material is like a feather it's so light

poor quality material

Advertised Vs Actual Product3%█▇▆▆▆▆

This was not a straw hat as advertised

Nowhere in the ad does this say its 35% made with Polyester

FAQ

Common Kentucky Derby Hats for Men questions

Answered from the same tracked data.