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Kentucky Derby Hats for Men

Maybe

Search demand grew +385.5% this quarter. But shoppers spend an estimated $24K a year here, so Kentucky Derby Hats for Men is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$24K/yr181K searches / yr
90-day growth
+385.5%search demand this quarter
Competition
35%top-5 click share · 30 brands · 53 sellers

Flapen Score

Kentucky Derby Hats for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kentucky Derby Hats for Men is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kentucky Derby Hats for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Kentucky Derby Hats for Men 181K times last year and spent an estimated $24K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +385.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+385.5%
Conversion, latest week
0.6%
Market size, estimated
$24Ka year
Peak month
April37.9× the quietest month
Top search term
kentucky derby hats for men93K searches a year

02 · Price

A sale here is worth $23.90.

Listings sell for $23.90 on average, from $9.59 to $58.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.90 that is $0 to $2K a year per listing.

Average price
$23.90inside the $15 to $100 sweet spot
Price range
$9.59–$58.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,753 within Fedoras. It carries 1,622 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#1,753in Fedoras
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,622per listing
Listings tracked
56

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Kentucky Derby Hats for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

53

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

35%

Top 20: 71%

Open market

37%

  • Brand 125%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Kentucky Derby Hats for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 37.9×

Search terms

Top Kentucky Derby Hats for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kentucky derby hats for men93K/yr
  • mens kentucky derby hat47K/yr
  • mens kentucky derby hats13K/yr
  • kentucky derby hat for men11K/yr
  • kentucky derby hat men9K/yr
  • kentucky derby mens hat7K/yr
  • kentucky derby hats for men 202448/yr

Reviews and returns

What reviews say buyers love and hate about Kentucky Derby Hats for Men

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
7.3%of orders come back
“Extremely Large”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kentucky Derby Hats for Men questions

Answered from the same tracked data.