Is kentucky derby hats for men profitable to sell on Amazon United States?

The niche generates $24K/yr across 56 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +385.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the kentucky derby hats for men niche?

30 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in kentucky derby hats for men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 7.3% — above our launch gate.

When does demand for kentucky derby hats for men peak?

Demand peaks in Apr–May; the busiest month runs 37.9× the quietest.

What does it cost to enter the kentucky derby hats for men niche?

Listings span $9.59–$58.14; the average listing price is $23.90 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.

Kentucky Derby Hats for Men

Worth a look

Shows demand growing +385.5% this quarter, but a small market ($24K/yr) keeps it on the watch list.

Growth

Incredible+385.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.90

avg listing price — sweet spot $15–$100

Price range

Great$9.59–$58.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,621.91

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 181K searches

Signals Trending High Returns

Is kentucky derby hats for men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kentucky derby hats for men is a $24K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

kentucky derby hats for men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,753
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 186 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

35%

Top 20: 71%

Open market

37%

Comhats25%
LADYBRO14%
DIYDECAL9%
BABEYOND6%
Gudessly5%
Ultrafun4%

kentucky derby hats for men demand & seasonality

Weekly Amazon search volume, last 104 weeks — +385.5% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 37.9×

Open Trend

Top kentucky derby hats for men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kentucky derby hats for men93K/yr +401.7%1.1% conv.
mens kentucky derby hat47K/yr +393.1%1.1% conv.
mens kentucky derby hats13K/yr +329.7%0.7% conv.
kentucky derby hat for men11K/yr +444.7%1.2% conv.
kentucky derby hat men9K/yr +332.4%1.1% conv.
kentucky derby mens hat7K/yr +265.7%1.3% conv.
kentucky derby hats for men 202448/yr +88.9%0.0% conv.

All search terms

Top kentucky derby hats for men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comhats Summer Fedora Straw Hats for Men Beach Sun Panama Packable Trilby Dress Derby Beige Small

Comhats$27.734.5★1,744 rev

DIYDECAL Mens Breathable Mesh Summer Hat Adjustable Newsboy Beret Ivy Cap Cabbie Flat Cap White

DIYDECAL$9.964.6★1,058 rev

Comhats Summer Fedora Straw Hats for Men Beach Sun Panama Packable Trilby Dress Derby White X-Large XL

Comhats$27.944.5★1,744 rev

Gudessly Unisex Newsboy Hats Flat Ivy Gatsby Cabbie Driving Berets Hat Golf Cap Flat Cotton Hat Thin Baseball Cap 826pink

Gudessly$11.644.4★922 rev

XL Beige Straw Fedora Hats for Men Summer Trilby Beach Travel Casual 7 1/2

LADYBRO$28.884.6★95 rev

Newest

by launch date

Kentucky 2026 Derby Bucket Hats Vintage Graphic Fishing Hat Unisex Fashion Classic Sun Hat

PANDALEY$13.961 rev

4mo ago

Giroir Straw Fedora Hat for Men Panama Sun Hat for Summer Beach Travel (US Alpha Large Milk White)

Giroir$14.3648 rev

5mo ago

LUSENME Straw Fedora Hat for Men Summer Short Brim Panama Hat Beach Casual (US Alpha Large X-Large Beige)

LUSENME$14.2137 rev

5mo ago

LIDHAY Short Brim Panama Hat Straw Fedora Hats for Men Women Summer Derby Trilby Hats Beach Sun Hat ZQSSD Beige

LIDHAY$17.6588 rev

1y ago

Comhats Summer Straw Fedora Hats for Men Beach Panama Gatsby Derby Trilby Dress UPF50+ Sun UV Protection Large XX-Large XXL Beige

Comhats$27.221,744 rev

1y ago

What reviews say buyers love and hate about kentucky derby hats for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Amazing fit”

Quality-Overall18%

“Much higher quality than expected”

Value For Money15%

“Worth the money”

Comfort-Overall8%

“Comfortable hat”

Color5%

“Good color variety”

Advertised Vs Actual Product5%

“Looks just like the pictures”

Shape/Style3%

“it looks quite stylish”

Weight Light3%

“Perfectly light, keeps a cool head, protects the ears”

Material Quality2%

“The material feels durable”

Adjustability/Rotatability/Reclining1%

“like I said earlier, its adjustable”

What buyers complain about

Size-Overall46%

“Extremely Large”

Quality-Overall10%

“Not the quality I was expecting”

Wrinkles5%

“They were a bit wrinkled”

Material Quality3%

“Very sheap material”

Strength3%

“Ive seen reviews saying it was too flimsy”

Advertised Vs Actual Product2%

“This was not a straw hat as advertised”

Shape/Style2%

“Did not looked right”

Value For Money2%

“Not a good value for the price”

Color2%

“just don't buy this color if you live in the desert”

Smell1%

“We threw it in garbage because it smelled so badly”

Top return reasons

Size-Overall76%

Shape/Style4%

Color4%

Material Quality3%

Advertised Vs Actual Product3%

Quality-Overall2%

Width2%

Value For Money1%

Length1%

Wrinkles1%

Common kentucky derby hats for men questions

Is kentucky derby hats for men profitable to sell on Amazon United States?: The niche generates $24K/yr across 56 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +385.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the kentucky derby hats for men niche?: 30 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in kentucky derby hats for men?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 7.3% — above our launch gate.
When does demand for kentucky derby hats for men peak?: Demand peaks in Apr–May; the busiest month runs 37.9× the quietest.
What does it cost to enter the kentucky derby hats for men niche?: Listings span $9.59–$58.14; the average listing price is $23.90 (sweet spot $15–$100). The average incumbent carries 1,622 reviews — the moat a new listing must climb.