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Kentucky Derby Earrings

Maybe

The top 5 products take only 20% of clicks. But shoppers spend only $34K a year here, so Kentucky Derby Earrings is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$34K/yr110K searches / yr
90-day growth
+56.7%search demand this quarter
Competition
20%top-5 click share · 49 brands · 57 sellers

Flapen Score

Kentucky Derby Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kentucky Derby Earrings is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kentucky Derby Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Kentucky Derby Earrings 110K times last year and spent an estimated $34K. The top 5 brands take 39% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+56.7%
Conversion, latest week
2.6%
Market size, estimated
$34Ka year
Top search term
kentucky derby earrings28K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $4.95 to $61.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.84 that is $0 to $1K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$4.95–$61.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #6,234 within Earrings. It carries 495 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#6,234in Earrings
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
495per listing
Listings tracked
87

04 · Newcomers

Amazon counts 1 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kentucky Derby Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

57

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

20%

Top 20: 48%

Open market

57%

  • Betsey Johnson10%
  • ARATLENCH9%
  • NVENF9%
  • HEIDKRUEGER5%
  • Nosiny5%
  • Hioyiwse4%

Demand

Kentucky Derby Earrings search demand

Weekly searches over the year. Pick a range.

30K20KSpike '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Kentucky Derby Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kentucky derby earrings28K/yr
  • derby earrings22K/yr
  • kentucky derby earrings for women18K/yr
  • kentucky derby jewelry for women14K/yr
  • derby earrings for women11K/yr
  • kentucky derby jewelry10K/yr
  • derby jewelry for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Kentucky Derby Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%

They are small

Really big

The necklace was short

Quality-Overall13%−0.09

The quality is low

Cheaply made,

Low Quality

Value For Money5%+0.51

Looks Expensive

look expensive

Not worth the money :

Durability5%−0.07

Broke on first wear

Fell apart right away

they fell apart

Weight Heavy4%−0.03

very heavy

they are VERY heavy in the ears

These are a little heavier due to the metal alloy

Love

Weight Light20%+2.09

The perfect light weight statement piece

Beautiful and lightweight

pretty earrings and very lightweight

Quality-Overall15%−0.09

Well made earrings

Good Quality

Beautiful and everything looks well made

Color11%+0.34

The colour is accurate

Good Color

The colors were bright

Shape/Style7%+0.75

cute and stylish

They are elegant

Very elegant

Value For Money7%+0.51

Very affordable

Great value for the price

Good value

Return

5.5% Return rate 74% Fixable by listing

Size-Overall38%▅▇▇██▇

They are small

Really big

The necklace was short

Color14%█▇▆▆▅▅

A little more cream than white

Color is not as pictured

The color is more raspberry than red

Advertised Vs Actual Product8%█▇▇█▆▇

Dont look like the picture

Nothing like picture

Not as advertised

Quality-Overall7%▆█▇▇▇█

The quality is low

Cheaply made,

Low Quality

Length7%▆▆█▅▅▅

FAQ

Common Kentucky Derby Earrings questions

Answered from the same tracked data.