Kente Cloth
Skip itSoft demand (-75.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Good847.63avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Okay$6.41–$20.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 57K searches
Growth
Bad-75.3%90-day search growth — must beat 0% to launch
Is kente cloth profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kente cloth is a $5K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb. Verdict: Skip it — 31/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
kente cloth market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $17K–$20K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #15,080
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 13.1%
- Avg brand age
- 36 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
20%
- Afibi50%
- GERINLY9%
- Kwabla's7%
- VeritableWax6%
- Dupsie's4%
- Bkytgek4%
kente cloth demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.3% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 8.6×
Top kente cloth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- african scarf23K/yr
- african scarf for women17K/yr
- african print scarf9K/yr
- kente scarf5K/yr
- black history scarf4K/yr
Top kente cloth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Dark Green)
Afibi$12.894.4★357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Yellow)
Afibi$9.864.4★357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Red Green)
Afibi$11.994.4★357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Purple)
Afibi$13.634.4★357 rev
GERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)
GERINLY$8.874.4★341 rev
Newest
by launch date
Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$20.092,552 rev
Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art
Kwabla's$15.472,560 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Dark Green)
Afibi$12.89357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Yellow)
Afibi$9.86357 rev
Afibi African Kente Print Stole Sash African Scarf Kente Stole Sash Unisex Kente Cloth Scarves (Purple)
Afibi$13.63357 rev
Trending
90-day click momentumGERINLY African Scarf for Women Kente Silk Neck Scarf for Purse Skinny Head Scarves Black History Month Accessory (YellowGreen)
GERINLY$8.874.4★
Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$20.094.8★
Black Girl Magic Graduation Stole 2026 | Kente Stole Class of 2026 | Kente Graduation Stole 2026 | Authentic African Art
Kwabla's$15.474.8★
African Headwraps for Women Head Wraps Ankara Wrap Head Scarf (Color-E)
VeritableWax$14.644.6★
Womens Fashion Silk Scarf African American Flag Square Satin Headscarf Neck Scarf Head Hair Wraps
XUWU$11.974.5★
What reviews say buyers love and hate about kente cloth
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful quality and delivered right on time”
“The colors are vibrant”
“Nice Fit”
“Silky soft”
“the material is soft”
“Exactly how beautiful in person as pictured”
“Great value”
“Super easy to style”
“looks pretty”
“Perfect length”
What buyers complain about
“Very big”
“silk material”
“Dull colors”
“Cheap looking, not worth the $$$$”
“Not as long as pictured”
“Hard material”
“NO directions to use”
“Definitely wouldnt be used for warmth”
“They get creases in the if you use the silk ones”
“The material was cheesy which made the print look cheap”
Top return reasons
Common kente cloth questions
- Is kente cloth profitable to sell on Amazon United States?
- The niche generates $5K/yr across 32 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -75.3%. Flapen's verdict: Skip it (31/100).
- How competitive is the kente cloth niche?
- 20 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in kente cloth?
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 4.1%.
- When does demand for kente cloth peak?
- Demand peaks in Feb; the busiest month runs 8.6× the quietest.
- What does it cost to enter the kente cloth niche?
- Listings span $6.41–$20.09; the average listing price is $13.31 (sweet spot $15–$100). The average incumbent carries 848 reviews — the moat a new listing must climb.