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Kendrick Lamar

Fail

Shoppers spend an estimated $14K a year here, so Kendrick Lamar is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$14K/yr152K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
57%top-5 click share · 8 brands · 58 sellers

Flapen Score

Kendrick Lamar against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kendrick Lamar is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kendrick Lamar market on Amazon at a glance

Shoppers on Amazon United States searched for Kendrick Lamar 152K times last year and spent an estimated $14K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
0.3%
Market size, estimated
$14Ka year
Peak month
December5.0× the quietest month
Top search term
kendrick lamar131K searches a year

02 · Price

A sale here is worth $28.66.

Listings sell for $28.66 on average, from $11.93 to $44.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.66 that is $0 to $3K a year per listing.

Average price
$28.66inside the $15 to $100 sweet spot
Price range
$11.93–$44.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #325,139 within Hoodies. It carries 294 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
20%
Out of stock, average day
12.9%
Average rank
#325,139in Hoodies
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
294per listing
Listings tracked
25

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kendrick Lamar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

58

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

3%

  • Brand 158%
  • Brand 231%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Kendrick Lamar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Kendrick Lamar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kendrick lamar131K/yr
  • kendrick18K/yr
  • kenrick lamar587/yr
  • kendrick lamar the pop out84/yr

Reviews and returns

What reviews say buyers love and hate about Kendrick Lamar

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
0.8%of orders come back
“Quality shirt that looks good on my husband”
A buyer, on “Quality-Overall”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Kendrick Lamar questions

Answered from the same tracked data.