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47

Kendra Scott Necklace Dupes

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 21Conversion 10Competition 72Returns 63Price range 84Avg price 84Brand share 83Review moat 60Quality gap 48

Avg price

Great$18.62

avg listing price — sweet spot $15–$100

Price range

Great$6.26–$69.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,117.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$35K

$35K/yr · 224K searches

Is kendra scott necklace dupes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kendra scott necklace dupes is a $35K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

kendra scott necklace dupes market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$28K–$37K
units × avg price
Conversion rate
0.8%
Avg BSR
#1,417
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
7.0%
Avg brand age
28 months
Avg seller age
156 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

60

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

42%

Top 20: 76%

Open market

43%

  • MPRAINBOW18%
  • TLY12%
  • SHINUS BOHO9%
  • Kendra Scott9%
  • Barzel5%
  • A Golden Cloud4%

kendra scott necklace dupes demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Top kendra scott necklace dupes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • kendra scott dupe55K/yr
  • preppy jewelry34K/yr
  • kendra scott necklace dupe26K/yr
  • preppy bracelets27K/yr
  • knockoff kendra scott necklace16K/yr
  • preppy necklace14K/yr
  • kendra scott dupes12K/yr
  • kendra scott dupe necklace9K/yr
  • fake kendra scott necklace7K/yr
  • preppy bracelet3K/yr
All search terms

Top kendra scott necklace dupes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about kendra scott necklace dupes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality jewelry”

Value For Money12%

“Great purchase for the money”

Color11%

“Cute color”

Size-Overall8%

“this necklace fits her perfectly”

Gifting Purpose6%

“Great gift”

Advertised Vs Actual Product5%

“As pictured”

Shape/Style4%

“Great style”

Durability4%

“it has held up well with frequent wear”

Weight Light3%

“The bracelets are lightweight”

Chain/Key Quality3%

“Sturdy chain”

What buyers complain about

Quality-Overall15%

“Extremely low quality”

Durability12%

“Broke already :”

Color10%

“Way too yellow”

Size-Overall10%

“Too small”

Chain/Key Quality6%

“Cheap small chain”

Value For Money6%

“Not worth the money”

Metal Authenticity4%

“doesnt go silver”

Advertised Vs Actual Product3%

“False advertisement”

Allergies3%

“itchy”

Weight Heavy2%

“The bracelets feels heavy”

Top return reasons

Size-Overall25%
Color13%
Wrist Fit11%
Quality-Overall11%
Metal Authenticity8%
Advertised Vs Actual Product7%
Chain/Key Quality5%
Defective Material/Parts2%
Shape/Style2%
Material Quality2%

Common kendra scott necklace dupes questions

Is kendra scott necklace dupes profitable to sell on Amazon United States?
The niche generates $35K/yr across 41 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (47/100).
How competitive is the kendra scott necklace dupes niche?
29 brands and 60 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in kendra scott necklace dupes?
Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 2.5%.
When does demand for kendra scott necklace dupes peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the kendra scott necklace dupes niche?
Listings span $6.26–$69.54; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.