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Ken Wig

Fail

An estimated 12.5% of orders come back, so Ken Wig is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$20K/yr9K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
62%top-5 click share · 12 brands · 13 sellers

Flapen Score

Ken Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ken Wig is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ken Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Ken Wig 9K times last year and spent an estimated $20K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
13.5%
Market size, estimated
$20Ka year
Peak month
October26.8× the quietest month
Top search term
ken wig7K searches a year

02 · Price

A sale here is worth $15.71.

Listings sell for $15.71 on average, from $11.47 to $21.56. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $15.71 that is $0 to $2K a year per listing.

Average price
$15.71inside the $15 to $100 sweet spot
Price range
$11.47–$21.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #2,218 within Wigs. It carries 739 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#2,218in Wigs
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
739per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ken Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

13

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

30%

  • Brand 117%
  • Brand 215%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Ken Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 26.8×

Reviews and returns

What reviews say buyers love and hate about Ken Wig

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
45%of negative reviews mention “Size-Overall”
12.5%of orders come back
“Small”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ken Wig questions

Answered from the same tracked data.