Keith Morrison
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible40.5avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$3.83–$54.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 42K searches
Is keith morrison profitable on Amazon?
According to Flapen's Amazon United States niche tracking, keith morrison is a $27K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
keith morrison market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $22K–$26K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #38,467
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 43%
- Out of stock
- 2.1%
- Avg brand age
- 38 months
- Avg seller age
- 195 days
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
14
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- TSOTMO55%
- Keith Quotes12%
- ChronicallyFunny9%
- Generic6%
- decals4%
- NBC3%
- Open — no brand owns it (4 brands, 12%)
keith morrison demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
Top keith morrison search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- dateline merchandise16K/yr
- keith morrison merchandise15K/yr
- keith morrison11K/yr
Top keith morrison products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TSOTMO 2 Pairs Crime Show Gift Please Do Not Disturb Im Watching Socks True Crime Lover Gift (Date sock)
TSOTMO$15.944.8★32 rev
Dateline Inspired Keith Morrison Parody Funny Birthday Card Murder Mystery Greeting Card 5x7 inches w/Envelope
ChronicallyFunny$6.714.9★352 rev
Keith Quotes It Was a beautiful day... Or was it? Tote Bag
Keith Quotes$18.990.0★0 rev
Keith Quotes It was a Beautiful Day... Or was it? T-Shirt
Keith Quotes$18.604.3★31 rev
Keith Morrison True Crime Humor Magnet Tips to Staying Alive Funny Fridge Magnet Dateline Style Dark Humor Decor True Crime Fan Gift 2.5 x 3.5
Generic$9.960.0★0 rev
Newest
by launch dateKeith Morrison True Crime Humor Magnet Tips to Staying Alive Funny Fridge Magnet Dateline Style Dark Humor Decor True Crime Fan Gift 2.5 x 3.5
Generic$9.960 rev
Keith Morrison Oh That Pesky DNA Funny Quote Magnet True Crime Fridge Magnet for Fans of Dateline Mystery Lovers and TV Detectives Hilarious Gift for True Crime Junkies
Generic$9.982 rev
Bellelement It Was A Holiday True Crime Vintage Ugly Christmas Sweatshirt L Black
Bellelement$36.9927 rev
Keith Quotes It Was a beautiful day... Or was it? Tote Bag
Keith Quotes$18.990 rev
TSOTMO TV Show Merchandise Gift Keith Inspired Tote Bag For Crime TV Fans Murder Gift (Keith Tote)
TSOTMO$13.812 rev
Trending
90-day click momentumKeith Morrison True Crime Humor Magnet Tips to Staying Alive Funny Fridge Magnet Dateline Style Dark Humor Decor True Crime Fan Gift 2.5 x 3.5
Generic$9.960.0★
Keith Morrison Oh That Pesky DNA Funny Quote Magnet True Crime Fridge Magnet for Fans of Dateline Mystery Lovers and TV Detectives Hilarious Gift for True Crime Junkies
Generic$9.985.0★
TSOTMO 2 Pairs Crime Show Gift Please Do Not Disturb Im Watching Socks True Crime Lover Gift (Date sock)
TSOTMO$15.944.8★
Keith Quotes It Was a beautiful day... Or was it? Tote Bag
Keith Quotes$18.990.0★
NBC DATELINE Keith Morrison Life-Size Cardboard Cutout Standee - Officially Licensed
NBC$54.015.0★
What reviews say buyers love and hate about keith morrison
What buyers praise and complain about, mined from review topics.What buyers love
“Well made card”
“Envelope color”
“Very soft”
“The card is sturdy”
“Large and in charge”
What buyers complain about
“Fabric is pretty flimsy”
Top return reasons
Common keith morrison questions
- Is keith morrison profitable to sell on Amazon United States?
- The niche generates $27K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the keith morrison niche?
- 10 brands and 14 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in keith morrison?
- Top complaints mined from reviews: Material Quality. The return rate is 0.7%.
- When does demand for keith morrison peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the keith morrison niche?
- Listings span $3.83–$54.01; the average listing price is $17.39 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.