Keep Calm Shirt
Worth a lookShows demand growing +101.2% this quarter, but a small market ($11K/yr) keeps it on the watch list.
Growth
Great+101.2%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.69avg listing price — sweet spot $15–$100
Review moat
Great437.3avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay$7.87–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 69K searches
Is keep calm shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, keep calm shirt is a $11K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
keep calm shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$25K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #63,095
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 0.9%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
7
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
23%
- keep calm tee16%
- Cybertela14%
- Funny Sayings Shirts For Men Women Kids Gifts14%
- 2010 Shirts Y2K12%
- Generic11%
- 2010s Era Y2K Womens Shirts11%
Top keep calm shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- keep calm shirt46K/yr
- keep calm9K/yr
- keep calm and6K/yr
- keep calm shirts5K/yr
- keep calm tshirts4K/yr
Top keep calm shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cybertela Womens Keep Calm and Carry On Racerback Tank Top (Light Blue Small)
Cybertela$7.870.0★0 rev
Keep Calm and Stay Sexy Pink T-Shirt
2010s Era Y2K Womens Shirts$16.920.0★0 rev
Keep Calm and Swag On Pink Tank Top
Generic$15.800.0★0 rev
Keep Calm and Party On Pink T-Shirt
2010 Shirts Y2K$17.554.5★2 rev
Womens Keep Calm and Party On Women Pink Tank Top
keep calm tee$18.560.0★0 rev
Newest
by launch dateWomens Keep Calm and Party On Women Pink Tank Top
keep calm tee$18.560 rev
Womens Keep Calm and Dab On Pink Tank Top
keep calm tee$18.170 rev
Keep Calm and Stay Sexy Pink T-Shirt
2010s Era Y2K Womens Shirts$16.920 rev
Keep Calm and Party On Funny Saying Quote Humor Women Men T-Shirt
Funny Sayings Shirts For Men Women Kids Gifts$17.680 rev
Keep Calm and Swag On Funny Saying Quote Meme Men Women Kids T-Shirt
Funny Sayings Shirts For Men Women Kids Gifts$16.840 rev
Trending
90-day click momentumKeep Calm and Party On Funny Saying Quote Humor Women Men T-Shirt
Funny Sayings Shirts For Men Women Kids Gifts$17.680.0★
Womens Keep Calm and Dab On Pink Tank Top
keep calm tee$18.170.0★
Womens Keep Calm and Party On Women Pink Tank Top
keep calm tee$18.560.0★
Keep Calm and Stay Sexy Pink T-Shirt
2010s Era Y2K Womens Shirts$16.920.0★
MAGICMK Womens Short Lips Print Causal Off The Shoulder Plus Size T-Shirt Tops (Black+Purple L)
MAGICMK$18.684.5★
What reviews say buyers love and hate about keep calm shirt
What buyers praise and complain about, mined from review topics.What buyers love
“it fits perfectly”
“Good quality”
“I order a small just for a tighter fit the material was good as well”
“Soft, cute and fits as described”
“not too thin”
“As advertised”
“The color was accurate as well”
“feels really comfortable on the skin without being see-through”
“Surprisingly flattering and stays put”
“What impressed me most is how well it stays in place—no constant adjusting”
What buyers complain about
“Too short”
“This is really cheap material bro”
“Dont wash it or dry it :/ Update: do not put this shirt in the dryer”
“tight on chest”
“I wasnt a fan on the thick straps”
“We were a little concerned cause it looks super thin and see-through,”
“Wider than expected”
“The black one isnt see-through at all”
Top return reasons
Common keep calm shirt questions
- Is keep calm shirt profitable to sell on Amazon United States?
- The niche generates $11K/yr across 27 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +101.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the keep calm shirt niche?
- 17 brands and 7 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in keep calm shirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Machine Wash Suitability. The return rate is 7.0% — above our launch gate.
- What does it cost to enter the keep calm shirt niche?
- Listings span $7.87–$19.92; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.