Keep Calm Shirt

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +101.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+101.2%

Conversion, latest week

1.0%

Market size, estimated

$11Ka year

Top search term

keep calm shirt46K searches a year

Listings sell for $16.69 on average, from $7.87 to $19.92. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $16.69 that is $0 to $2K a year per listing.

Average price

$16.69inside the $15 to $100 sweet spot

Price range

$7.87–$19.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #63,095 within Tanks & Camis. It carries 437 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

96%

Out of stock, average day

0.9%

Average rank

#63,095in Tanks & Camis

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

437per listing

Listings tracked

27

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months