Keen Work Boots for Men

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

0.2%

Market size, estimated

$1.3Ma year

Peak month

November1.7× the quietest month

Top search term

brunt work boots for men1.5M searches a year

Listings sell for $131.13 on average, from $20.82 to $217.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $131.13 that is $0 to $13K a year per listing.

Average price

$131.13above the $15 to $100 sweet spot

Price range

$20.82–$217.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

8.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #243 within Shops. It carries 942 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

92%

Out of stock, average day

16.1%

Average rank

#243in Shops

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

942per listing

Listings tracked

109

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

5Amazon's first-year sales bar

Average brand age

54 months