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Keen Sandals Men

Fail

Buyers convert on only 0.3% of searches, so Keen Sandals Men is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$385K/yr1.4M searches / yr
90-day growth
+28.3%search demand this quarter
Competition
8%top-5 click share · 21 brands · 220 sellers

Flapen Score

Keen Sandals Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Keen Sandals Men is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keen Sandals Men market on Amazon at a glance

Shoppers on Amazon United States searched for Keen Sandals Men 1.4M times last year and spent an estimated $385K. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
0.3%
Market size, estimated
$385Ka year
Peak month
October1.8× the quietest month
Top search term
keen604K searches a year

02 · Price

A sale here is worth $104.80.

Listings sell for $104.80 on average, from $10.37 to $185.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $104.80 that is $0 to $10K a year per listing.

Average price
$104.80above the $15 to $100 sweet spot
Price range
$10.37–$185.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #741 within Shoes. It carries 5,738 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
5.0%
Average rank
#741in Shoes
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,738per listing
Listings tracked
399

04 · Newcomers

8 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
8Amazon's first-year sales bar
Average brand age
51 months

Products

Top Keen Sandals Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

220

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

8%

Top 20: 20%

Open market

26%

  • Brand 152%
  • Brand 220%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 60%

Demand

Keen Sandals Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Keen Sandals Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keen604K/yr
  • keen shoes173K/yr
  • keen work shoes for men77K/yr
  • keens58K/yr
  • keen targhee55K/yr
  • keen composite toe shoes for men57K/yr
  • keen steel toe shoes men46K/yr
  • keen hiking shoes34K/yr
  • keen safety shoes for men39K/yr
  • keen mens34K/yr

Reviews and returns

What reviews say buyers love and hate about Keen Sandals Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
9.9%of orders come back
“didn't fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Keen Sandals Men questions

Answered from the same tracked data.