Keen Hiking Boots Women
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$84.19avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,411.32avg incumbent reviews — the moat a new listing must climb
Price range
Good$17.80–$176.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$261K$261K/yr · 885K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Is keen hiking boots women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, keen hiking boots women is a $261K/yr Amazon United States market (885K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
keen hiking boots women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $168K–$210K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,150
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 75%
- Out of stock
- 1.6%
- Avg brand age
- 46 months
- Avg seller age
- 141 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
193
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
19%
Top 20: 36%
Open market
14%
- Merrell31%
- KEEN21%
- Columbia17%
- NORTIV 88%
- SHULOOK5%
- R CORD3%
- Open — no brand owns it (11 brands, 14%)
keen hiking boots women demand & seasonality
Weekly Amazon search volume, last 88 weeks — -22.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top keen hiking boots women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- merrell hiking boots women106K/yr
- keen hiking boots women91K/yr
- columbia boots171K/yr
- hiking boot61K/yr
- columbia hiking boots58K/yr
- black hiking boots women37K/yr
- merrell boots for women114K/yr
- keen womens hiking boots21K/yr
- lightweight hiking boots24K/yr
- hiking boots waterproof20K/yr
Top keen hiking boots women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merrell Womens Moab 3 Mid Waterproof Granite 7.5
Merrell$80.704.4★347 rev
SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes
SHULOOK$41.694.5★1,399 rev
Merrell Chameleon 7 Access Mid Waterproof Brown 5
Merrell$51.144.6★3,102 rev
Columbia Womens Newton Ridge Plus Waterproof Amped Stratus/Canyon Rose 8
Columbia$73.204.4★386 rev
KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 9.5
KEEN$163.423.9★25 rev
Newest
by launch date
Amazon Essentials Mens Waterproof Hiking Boot with Memory Foam Insole Tan Multi 12
Amazon Essentials$36.53170 rev
NORTIV 8 Womens Hiking Boots Waterproof Lightweight Outdoor Trekking Non Slip Comfortable Camping Ankle Breathable Everyday Boot Armadillo FieldLite Size 7.5 Light Pink SNHB26002W
NORTIV 8$69.29140 rev
KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 9.5
KEEN$163.4225 rev
KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 10.5
KEEN$165.2225 rev
KEEN Womens Targhee Apex Mid Height Durable Lightweight Comfortable Waterproof Hiking Boots Lily Pad/Fig 8
KEEN$164.4825 rev
Trending
90-day click momentumAmazon Essentials Mens Waterproof Hiking Boot with Memory Foam Insole Tan Multi 12
Amazon Essentials$36.534.3★
Merrell Womens Moab 3 Mid Waterproof Hiking Boot Reed 5.0
Merrell$77.844.5★
Merrell Womens Moab 3 Mid Waterproof Hiking Boot ALUMINUM 10 Medium
Merrell$98.984.5★
Merrell Womens Accentor 3 Mid Wp Hiking Boot Tan Rose 9
Merrell$86.334.3★
Columbia Men Newton Explorer Cordovan/Stone Green 15 Medium
Columbia$93.354.7★
What reviews say buyers love and hate about keen hiking boots women
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable shoes 👟”
“Cozy and warm”
“Fit well”
“Awesome Quality”
“Not expensive”
“Waterproof and breathable”
“Great hiking shoes”
“Soft comfortable socks”
“Cute colors”
“made of durable materials”
What buyers complain about
“too big”
“they fell apart”
“Not as comfortable as expected”
“I'm very disappointed in the waterproofing”
“Also not made to well”
“do nothing to keep your feet warm”
“they are worn”
“didnt fit my feet that are more narrow”
“These are too expensive”
“thick for shoes”
Top return reasons
Common keen hiking boots women questions
- Is keen hiking boots women profitable to sell on Amazon United States?
- The niche generates $261K/yr across 147 tracked products. 9 of 28 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the keen hiking boots women niche?
- 17 brands and 193 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in keen hiking boots women?
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 9.3% — above our launch gate.
- When does demand for keen hiking boots women peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the keen hiking boots women niche?
- Listings span $17.80–$176.60; the average listing price is $84.19 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.