Keen Hiking Boots Women

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months

885K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

0.4%

Market size, estimated

$261Ka year

Peak month

December2.4× the quietest month

Top search term

merrell hiking boots women106K searches a year

Listings sell for $84.19 on average, from $17.80 to $176.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $84.19 that is $0 to $8K a year per listing.

Average price

$84.19inside the $15 to $100 sweet spot

Price range

$17.80–$176.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

9.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,150 within Boots. It carries 1,411 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

99%

Out of stock, average day

1.6%

Average rank

#1,150in Boots

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,411per listing

Listings tracked

147

28 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

9Amazon's first-year sales bar

Average brand age

46 months