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Keen Hiking Boots Men

Fail

An estimated 12.2% of orders come back, so Keen Hiking Boots Men is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$116K/yr514K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
13%top-5 click share · 7 brands · 140 sellers

Flapen Score

Keen Hiking Boots Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Keen Hiking Boots Men is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keen Hiking Boots Men market on Amazon at a glance

Shoppers on Amazon United States searched for Keen Hiking Boots Men 514K times last year and spent an estimated $116K. The top 5 brands take 99% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
514K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
0.2%
Market size, estimated
$116Ka year
Top search term
keen hiking boots men175K searches a year

02 · Price

A sale here is worth $141.07.

Listings sell for $141.07 on average, from $41.30 to $296.43. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $141.07 that is $0 to $14K a year per listing.

Average price
$141.07above the $15 to $100 sweet spot
Price range
$41.30–$296.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
12.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #560 within Shoes. It carries 2,734 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
4.9%
Average rank
#560in Shoes
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,734per listing
Listings tracked
201

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Keen Hiking Boots Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

140

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

13%

Top 20: 33%

Open market

0%

  • Brand 155%
  • Brand 235%
  • Brand 37%
  • Brand 43%
  • Brand 50%
  • Brand 60%
  • Open — no brand owns it (1 brand, 0%)

Search terms

Top Keen Hiking Boots Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keen hiking boots men175K/yr
  • keen hiking boots45K/yr
  • keen utility40K/yr
  • keen cincinnati37K/yr
  • keen san jose35K/yr
  • mens keen hiking boots23K/yr
  • keen mens hiking boots17K/yr
  • keen liberty boots13K/yr
  • keen mens boots27K/yr
  • keen cincinnati 6 inch composite toe14K/yr

Reviews and returns

What reviews say buyers love and hate about Keen Hiking Boots Men

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Durability”
12.2%of orders come back
“Falling apart”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Keen Hiking Boots Men questions

Answered from the same tracked data.