Keen Boots Men

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

0.1%

Market size, estimated

$252Ka year

Peak month

November2.1× the quietest month

Top search term

keen boots180K searches a year

Listings sell for $137.57 on average, from $17.32 to $265.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $137.57 that is $0 to $14K a year per listing.

Average price

$137.57above the $15 to $100 sweet spot

Price range

$17.32–$265.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$14K

Returns

4.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #468 within Shoes. It carries 2,284 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

78%

Out of stock, average day

5.4%

Average rank

#468in Shoes

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

2,284per listing

Listings tracked

218

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months