Keen Boots Men
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$137.57avg listing price — sweet spot $15–$100
Market size
Okay$252K$252K/yr · 1.2M searches
Review moat
Okay2,284.17avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$17.32–$265.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is keen boots men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, keen boots men is a $252K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
keen boots men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $275K–$344K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #468
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 83%
- Out of stock
- 5.4%
- Avg brand age
- 56 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
146
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
14%
Top 20: 32%
Open market
14%
- KEEN Utility44%
- Carolina15%
- KEEN14%
- Irish Setter6%
- Carhartt4%
- Wolverine3%
- Open — no brand owns it (16 brands, 14%)
keen boots men demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top keen boots men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- keen boots180K/yr
- carolina boots for men137K/yr
- keen boots men164K/yr
- irish setter boots163K/yr
- carhartt work boots87K/yr
- keen utility mens work boots56K/yr
- botas keen para hombre60K/yr
- keen utility40K/yr
- keen boots for men40K/yr
- mens keen boots49K/yr
Top keen boots men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEEN Utility Mens Gibson Boots (Carbon-Fiber Toe) Belgian/Gum 10 Medium
KEEN Utility$149.124.4★220 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 9.5 US
KEEN Utility$151.414.5★150 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 11.5 US
KEEN Utility$149.954.5★150 rev
Carolina 28 Series 8 Composite Toe Waterproof Work Boots for Men - Scubaliner Protection - EH Rated Safety Shoes - Removable Footbed - Brown - 10
Carolina$223.564.6★237 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 10.5 US
KEEN Utility$150.464.5★150 rev
Newest
by launch date
VULTREAK Composite Toe Work Boots for Men and Women Exceeds Steel Toe Protection Quick Fit System Kevlar Puncture-Resistant Midsole S3 HRO Certified Heat-Resistant Waterproof Rubber Slip-Resistant Outsole Safety Shoes for Industrial & Welding Use
VULTREAK$87.29211 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 9.5 US
KEEN Utility$151.41150 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 11.5 US
KEEN Utility$149.95150 rev
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 10.5 US
KEEN Utility$150.46150 rev
KEEN Utility Mens Vista Energy VersaTREAD Non Slip Mid Height Composite Toe Work Sneakers Black/Raven 9.5 D
KEEN Utility$126.7711 rev
Trending
90-day click momentum
KEEN Mens Targhee 2 Mid Height Waterproof Hiking Boots Black Olive/Yellow 9.5 US
KEEN$107.954.2★
KEEN Mens Headout Mid Height Waterproof All Terrain Hiking Boots Black Olive/Fossil Orange 11
KEEN$118.964.4★
KEEN Utility Mens Vista Energy VersaTREAD Non Slip Mid Height Composite Toe Work Sneakers Black/Raven 9.5 D
KEEN Utility$126.774.5★
KEEN Utility Mens Flint 2 VersaTREAD Non Slip Mid Height Steel Toe Waterproof Work Boots Black/Dark Shadow 9.5 US
KEEN Utility$151.414.5★
KEEN Utility Mens Gibson Boots (Carbon-Fiber Toe) Belgian/Gum 12 Medium
KEEN Utility$149.814.4★
What reviews say buyers love and hate about keen boots men
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Excellent product”
“They fit size is accurate”
“Not expensive”
“They seem durable”
“As advertised”
“Warm and comfortable”
“Not too heavy”
“These socks are well made and they are soft and comfortable”
“easy to put on”
What buyers complain about
“Poor quality”
“Not thick socks”
“too short”
“Did not last”
“Not comfortable”
“the waterproofing pretty much failed completely”
“These are not cushioned”
“Not worth it”
“Still tight in toe box”
“very thin I already have a hole on first pair first day”
Top return reasons
Common keen boots men questions
- Is keen boots men profitable to sell on Amazon United States?
- The niche generates $252K/yr across 218 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the keen boots men niche?
- 22 brands and 146 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in keen boots men?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 4.5%.
- When does demand for keen boots men peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the keen boots men niche?
- Listings span $17.32–$265.58; the average listing price is $137.57 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.