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Keds for Girls

Fail

An estimated 10.2% of orders come back, so Keds for Girls is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$37K/yr271K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
16%top-5 click share · 41 brands · 64 sellers

Flapen Score

Keds for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Keds for Girls is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keds for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Keds for Girls 271K times last year and spent an estimated $37K. The top 5 brands take 60% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
0.5%
Market size, estimated
$37Ka year
Peak month
August3.5× the quietest month
Top search term
white sneakers toddler girl29K searches a year

02 · Price

A sale here is worth $25.98.

Listings sell for $25.98 on average, from $11.78 to $43.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.98 that is $0 to $3K a year per listing.

Average price
$25.98inside the $15 to $100 sweet spot
Price range
$11.78–$43.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #788 within Shoes. It carries 1,620 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#788in Shoes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,620per listing
Listings tracked
134

04 · Newcomers

9 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
44
Successful launches
9Amazon's first-year sales bar
Average brand age
43 months

Products

Top Keds for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

64

Top-5 brand share

60%

Top 20: 90%

Top-5 click share

16%

Top 20: 40%

Open market

35%

  • Brand 122%
  • Brand 214%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Keds for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Keds for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white sneakers toddler girl29K/yr
  • toddler girl white sneakers27K/yr
  • girls keds30K/yr
  • toddler boy white sneakers15K/yr
  • kids keds17K/yr
  • white keds for girls17K/yr
  • toddler white tennis shoes14K/yr
  • keds for girls28K/yr
  • keds kids13K/yr
  • white sneakers toddler11K/yr

Reviews and returns

What reviews say buyers love and hate about Keds for Girls

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
10.2%of orders come back
“Run a little big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Keds for Girls questions

Answered from the same tracked data.