Keds for Girls
Skip itHigh returns (10.2%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Price range
Great$11.78–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Okay1,620.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 271K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.2%return rate — above 5% kills the launch gate
Is keds for girls profitable on Amazon?
According to Flapen's Amazon United States niche tracking, keds for girls is a $37K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
keds for girls market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$39K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #788
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 2.9%
- Avg brand age
- 43 months
- Avg seller age
- 136 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
64
Top-5 brand share
60%
Top 20: 90%
Top-5 click share
16%
Top 20: 40%
Open market
35%
- Keds22%
- MORENDL14%
- PROJECT MOTION SUNDAYS13%
- Amazon Essentials6%
- PUMA5%
- The Children's Place5%
keds for girls demand & seasonality
Weekly Amazon search volume, last 103 weeks — +6.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.5×
Top keds for girls search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- white sneakers toddler girl29K/yr
- toddler girl white sneakers27K/yr
- girls keds30K/yr
- toddler boy white sneakers15K/yr
- kids keds17K/yr
- white keds for girls17K/yr
- toddler white tennis shoes14K/yr
- keds for girls28K/yr
- keds kids13K/yr
- white sneakers toddler11K/yr
Top keds for girls products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MORENDL Toddler Sneakers Baby Slip On Walking Shoes Non-Slip Breathable Boys & Girls Running Shoe Infant Tennis Shoes White 12-15 Months Size 5
MORENDL$23.494.6★385 rev
Daphne (Toddler/Little Kid) White Leather
Keds$38.424.6★2,225 rev
Sundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 2K) Off-White
PROJECT MOTION SUNDAYS$22.534.2★44 rev
MORENDL Toddler Shoes Slip On Baby Sneakers Boys & Girls Walking Tennis Shoes Non-Slip Breathable Running Outdoor Athletic White 18-24 Months
MORENDL$20.684.5★30 rev
The Childrens Place girls The Childrens Place Girls Low Top Sneakers Uniform Low Top Sneakers White 3 Big Kid
The Children's Place$22.444.6★623 rev
Newest
by launch date
Adidas Unisex-Baby VL Court 3.0 White/Bliss Pink/Alumina 9
adidas$35.341,436 rev
Sundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 2K) Off-White
PROJECT MOTION SUNDAYS$22.5344 rev
Sundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 11K) Off-White
PROJECT MOTION SUNDAYS$23.5244 rev
Sundays Kids Shoes for Girls & Boys Footwear - Lightweight and Non-Slip Boys & Girls Shoes - Comfortable Soft Insole Kids Sneakers (Cora Kids OFWHTCVS 12K) Off White Canvas
PROJECT MOTION SUNDAYS$22.5281 rev
MORENDL Toddler Shoes Slip On Baby Sneakers Boys & Girls Walking Tennis Shoes Non-Slip Breathable Running Outdoor Athletic White 18-24 Months
MORENDL$20.6830 rev
Trending
90-day click momentumSundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 11K) Off-White
PROJECT MOTION SUNDAYS$23.524.2★
Sundays Kids Shoes for Girls & Boys Footwear - Lightweight and Non-Slip Boys & Girls Shoes - Comfortable Soft Insole Kids Sneakers (Cora Kids OFWHTCVS 12K) Off White Canvas
PROJECT MOTION SUNDAYS$22.524.5★
Sundays Girls Shoes - Non Slip with Memory Foam Insole Girls Sneakers - Lightweight Sneakers for Girls Footwear - Comfortable Kids Sneakers (Savannah_k OFWHTCVS 2K) Off-White
PROJECT MOTION SUNDAYS$22.534.2★
MORENDL Wide Toddler Shoes Boys Sneakers Baby Walking Shoes Boy Running Shoe Comfort Tennis Outdoor Activities White 18-24months
MORENDL$21.184.4★
MORENDL Toddler Shoes Slip On Baby Sneakers Boys & Girls Walking Tennis Shoes Non-Slip Breathable Running Outdoor Athletic White 18-24 Months
MORENDL$20.684.5★
What reviews say buyers love and hate about keds for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate fit”
“Good quality”
“Light and comfortable”
“Easy to put on”
“Easy to clean”
“Great and affordable”
“the color was perfect”
“They are so durable”
“As described”
“Perfect for new walker”
What buyers complain about
“Run a little big”
“Fall off a lot”
“Arrived used”
“Toe box way too wide”
“I got white so of course they got filthy”
“there's too much room in the width”
“Thought they were leather and werent”
“not so comfortable”
“they fall off quite a bit because of the way the strings are tied”
“Not pictured correctly”
Top return reasons
Common keds for girls questions
- Is keds for girls profitable to sell on Amazon United States?
- The niche generates $37K/yr across 134 tracked products. 9 of 44 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the keds for girls niche?
- 41 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in keds for girls?
- Top complaints mined from reviews: Size-Overall, Durability, Product Condition. The return rate is 10.2% — above our launch gate.
- When does demand for keds for girls peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.5× the quietest.
- What does it cost to enter the keds for girls niche?
- Listings span $11.78–$43.71; the average listing price is $25.98 (sweet spot $15–$100). The average incumbent carries 1,620 reviews — the moat a new listing must climb.