Kawaii Keychain

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

0.3%

Market size, estimated

$43Ka year

Peak month

August4.9× the quietest month

Top search term

backpack charms273K searches a year

Listings sell for $9.06 on average, from $4.21 to $23.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.06 that is $906 to $2K a year per listing.

Average price

$9.06under the $15 to $100 sweet spot

Price range

$4.21–$23.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$906–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,782 within Keyrings, Keychains & Charms. It carries 833 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,782in Keyrings, Keychains & Charms

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

833per listing

Listings tracked

23

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

23 months