Kawaii Backpack

Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +86.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

916K

Growth, 90 days vs prior 90

+86.7%

Conversion, latest week

0.4%

Market size, estimated

$124Ka year

Peak month

August12.1× the quietest month

Top search term

pusheen backpack361K searches a year

Listings sell for $32.18 on average, from $19.23 to $49.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $32.18 that is $8K to $16K a year per listing.

Average price

$32.18inside the $15 to $100 sweet spot

Price range

$19.23–$49.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

5.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,233 within Backpacks. It carries 2,957 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#1,233in Backpacks

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,957per listing

Listings tracked

17

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months