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Kangaroo Shirt for Dad and Baby

Fail

The top 5 brands take 98% of clicks, so Kangaroo Shirt for Dad and Baby is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$72K/yr418K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
35%top-5 click share · 7 brands · 8 sellers

Flapen Score

Kangaroo Shirt for Dad and Baby against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Kangaroo Shirt for Dad and Baby is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kangaroo Shirt for Dad and Baby market on Amazon at a glance

Shoppers on Amazon United States searched for Kangaroo Shirt for Dad and Baby 418K times last year and spent an estimated $72K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
0.6%
Market size, estimated
$72Ka year
Peak month
December2.2× the quietest month
Top search term
kangaroo shirt for dad and baby75K searches a year

02 · Price

A sale here is worth $30.27.

Listings sell for $30.27 on average, from $12.87 to $87.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.27 that is $0 to $3K a year per listing.

Average price
$30.27inside the $15 to $100 sweet spot
Price range
$12.87–$87.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #4,576 within T-Shirts. It carries 358 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
2.9%
Average rank
#4,576in T-Shirts
Average rating
3.73 starsAmazon United States average 4.42 stars
Average reviews
358per listing
Listings tracked
46

04 · Newcomers

6 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kangaroo Shirt for Dad and Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

1%

  • Brand 185%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kangaroo Shirt for Dad and Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Kangaroo Shirt for Dad and Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kangaroo shirt for dad and baby75K/yr
  • dad shirt baby carrier82K/yr
  • kangaroo pocket t-shirt14K/yr
  • dad baby carrier shirt33K/yr
  • lior kangaroo shirt for dad16K/yr
  • lalabu dad shirt baby carrier18K/yr
  • mens baby carrier shirt26K/yr
  • the dad shirt newborn pouch24K/yr
  • baby carrier shirt15K/yr
  • kangaroo shirt14K/yr

Reviews and returns

What reviews say buyers love and hate about Kangaroo Shirt for Dad and Baby

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Waaay too big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kangaroo Shirt for Dad and Baby questions

Answered from the same tracked data.