Kaftan Dresses for Women

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $991K a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

+31.6%

Conversion, latest week

1.0%

Market size, estimated

$991Ka year

Peak month

July1.7× the quietest month

Top search term

kaftan dresses for women1.1M searches a year

Listings sell for $19.04 on average, from $10.84 to $32.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $19.04 that is $10K to $14K a year per listing.

Average price

$19.04inside the $15 to $100 sweet spot

Price range

$10.84–$32.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$10K–$14K

Returns

7.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #259 within Swimsuits & Cover Ups. It carries 992 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#259in Swimsuits & Cover Ups

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

992per listing

Listings tracked

61

14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

10Amazon's first-year sales bar

Average brand age

39 months