K Necklace
FailDemand is soft, at -5.0% this quarter, so K Necklace is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $273K/yr378K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 68%top-5 click share · 14 brands · 19 sellers
Flapen Score
K Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, K Necklace is stronger. Inside it, weaker.
Market
The K Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for K Necklace 378K times last year and spent an estimated $273K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.
- Searches, last 12 months
- 378K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $273Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- k necklace146K searches a year
02 · Price
A sale here is worth $21.11.
Listings sell for $21.11 on average, from $8.36 to $51.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $21.11 that is $5K to $11K a year per listing.
- Average price
- $21.11inside the $15 to $100 sweet spot
- Price range
- $8.36–$51.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Pendant Necklaces. It carries 1,871 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #104in Pendant Necklaces
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,871per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top K Necklace products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kendra Scott Crystal Letter K Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women
- Price
- $48.54
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 3y ago

kate spade new york Initial Mini Pendant K Gold One Size
- Price
- $40.41
- Rating
- 4.4/5
- Reviews
- 1,109
- Age
- 6y ago

HANLI Gold Necklace for Women - Initial Necklaces for Women - 14k Gold Plated Dainty Letter K Necklace Custom Name Necklace Jewelry Gifts for Her
- Price
- $9.13
- Rating
- 4.6/5
- Reviews
- 696
- Age
- 2y ago

STORUP Heart Initial Necklaces for Women Dainty Heart Letter K Pendant Necklace Jewelry for Women Mothers Day Birthday Gifts for Mom Wife Her
- Price
- $26.54
- Rating
- 4.6/5
- Reviews
- 1,386
- Age
- 3y ago

kate spade new york Initial Pendant K Gold One Size
- Price
- $51.77
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kendra Scott Crystal Letter K Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women
- Price
- $48.54
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 3y ago

Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
- Price
- $34.58
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 3y ago

Fglqfam Gold Initial Necklace for Women 14K Gold Plated Box Chain Letter Pendant Trendy Name Necklace Dainty Personalized Jewelry Gift for Her (K)
- Price
- $12.18
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 10mo ago

kate spade new york Initial Pendant K Gold One Size
- Price
- $51.77
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 1y ago

kate spade new york Initial Mini Pendant K Gold One Size
- Price
- $40.41
- Rating
- 4.4/5
- Reviews
- 1,109
- Age
- 6y ago
Newest
by launch date
Fglqfam Gold Initial Necklace for Women 14K Gold Plated Box Chain Letter Pendant Trendy Name Necklace Dainty Personalized Jewelry Gift for Her (K)
- Price
- $12.18
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 10mo ago

De Amo Sara Initial Necklaces for Women Dainty A-Z Pendant Letter Charm Necklace Personalized Name Necklaces for Women Trendy Jewelry Gift
- Price
- $11.53
- Rating
- 4.6/5
- Reviews
- 790
- Age
- 1y ago

kate spade new york Initial Pendant K Gold One Size
- Price
- $51.77
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 1y ago

Inerney Gold Bubble Letter K Initial Necklace for Women Balloon Alphabet Pendant Charm Dainty Cute Trendy Minimalist Monogram Necklace Personalized A-Z Letter Jewelry Gift for Her
- Price
- $9.35
- Rating
- 4.6/5
- Reviews
- 639
- Age
- 1y ago

CCINPPY Letter Necklace 14k Gold Plated Bubble Balloon Dainty Necklace for Women Chunky Initial Charm Pendant Name Necklace Personalized Gold Letter K
- Price
- $11.62
- Rating
- 4.5/5
- Reviews
- 994
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
19
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
24%
- Kendra Scott43%
- kate spade new york14%
- HANLI7%
- STORUP5%
- Yoosteel4%
- Fglqfam4%
Demand
K Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top K Necklace search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- k necklace146K/yr
- k necklace gold68K/yr
- k initial necklace26K/yr
- letter k necklace22K/yr
- gold k necklace15K/yr
- k necklace for women14K/yr
- k initial necklace gold10K/yr
- gold k necklaces for women9K/yr
- necklace k8K/yr
- k gold necklace7K/yr
Reviews and returns
What reviews say buyers love and hate about K Necklace
We read the reviews and the return reasons for every product selling here.
“This kind of irritated my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common K Necklace questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









