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Junior Bridesmaid Dresses

Fail

An estimated 24.1% of orders come back, so Junior Bridesmaid Dresses is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$18K/yr567K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
13%top-5 click share · 60 brands · 84 sellers

Flapen Score

Junior Bridesmaid Dresses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Junior Bridesmaid Dresses is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Junior Bridesmaid Dresses market on Amazon at a glance

Shoppers on Amazon United States searched for Junior Bridesmaid Dresses 567K times last year and spent an estimated $18K. The top 5 brands take 36% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 567K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
567K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
0.1%
Market size, estimated
$18Ka year
Peak month
February2.2× the quietest month
Top search term
junior bridesmaid dresses362K searches a year

02 · Price

A sale here is worth $44.41.

Listings sell for $44.41 on average, from $20.13 to $61.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.41 that is $0 to $4K a year per listing.

Average price
$44.41inside the $15 to $100 sweet spot
Price range
$20.13–$61.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
24.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,365 within Dresses. It carries 418 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
66%
Out of stock, average day
11.1%
Average rank
#1,365in Dresses
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
418per listing
Listings tracked
206

04 · Newcomers

2 of last year's 110 launches cleared the first-year sales bar.

110 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
110
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Junior Bridesmaid Dresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

60 rising

Sellers

84

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

13%

Top 20: 32%

Open market

60%

  • Brand 110%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Junior Bridesmaid Dresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top Junior Bridesmaid Dresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • junior bridesmaid dresses362K/yr
  • jr bridesmaid dresses92K/yr
  • junior bridesmaid dresses for teen girls43K/yr
  • junior bridesmaid dress38K/yr
  • girls bridesmaid dresses27K/yr
  • junior dresses summer4K/yr

Reviews and returns

What reviews say buyers love and hate about Junior Bridesmaid Dresses

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
24.1%of orders come back
“it is a bit short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Junior Bridesmaid Dresses questions

Answered from the same tracked data.