July Luggage
FailBuyers convert on only 0.2% of searches, so July Luggage is a Fail.
- Flapen Score
- 31 / 100Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 4531
- Market size
- $55K/yr97K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 27%top-5 click share · 13 brands · 39 sellers
Flapen Score
July Luggage against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, July Luggage is stronger. Inside it, weaker.
Market
The July Luggage market on Amazon at a glance
Shoppers on Amazon United States searched for July Luggage 97K times last year and spent an estimated $55K. The top 5 brands take 93% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $55Ka year
- Top search term
- july luggage56K searches a year
02 · Price
A sale here is worth $254.42.
Listings sell for $254.42 on average, from $41.90 to $534.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $254.42 that is $0 to $25K a year per listing.
- Average price
- $254.42above the $15 to $100 sweet spot
- Price range
- $41.90–$534.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$25K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #458 within Luggage. It carries 3,247 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 97%
- Out of stock, average day
- 3.8%
- Average rank
- #458in Luggage
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,247per listing
- Listings tracked
- 86
04 · Newcomers
31 of last year's 53 launches cleared the first-year sales bar.
53 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 53
- Successful launches
- 31Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top July Luggage products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
July Carry On with CaseSafe - 20 Built in Tracking Airline Approved Carry On Luggage with Wheels Travel Suitcase for Men & Women - Polycarbonate Shell USB Ports & Ejectable Battery - Dark Brown
- Price
- $280.55
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5mo ago

July Checked with CaseSafe - 24.5 Built in Tracking Airline Approved Check In Luggage with Wheels Spinner Suitcase for Men & Women - Rolling Suitcase Spinner Wheels Y-Strap - Navy
- Price
- $347.19
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 5mo ago

July Carry On Essential - 20 Airline Approved Carry On Luggage with Wheels Travel Suitcase for Men & Women - Premium Rolling Suitcase TSA Lock Polycarbonate Shell Spinner Wheels - Charcoal
- Price
- $253.95
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 10mo ago

July Checked Plus with CaseSafe - 28.75 Built in Tracking Airline Approved Check In Luggage with Wheels Rolling Suitcase for Men & Women - Silent Spinner Wheels Y-Strap - Dark Brown
- Price
- $363.67
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 5mo ago

July Carry On Max Expandable - 21.5 Airline Approved Carry On Luggage with Travel Tote Rolling Suitcase for Men & Women - TSA Lock Spinner Suitcase Silent Wheels Expansion Zip - Dark Brown
- Price
- $312.44
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Amazon Basics 21 Hardside Carry-On Luggage with Spinner Wheels Expandable for Up to 25% More Space Scratch-Resistant Hardshell Suitcase Telescoping Handle Orange
- Price
- $52.34
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 8y ago

July Carry On Expandable Light - 18.31 Airline Approved Carry On Luggage with Wheels Travel Suitcase for Men & Women - Premium Rolling Suitcase TSA Lock Polycarbonate Shell - Shadow
- Price
- $269.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

July Checked Plus with CaseSafe - 28.75 Built in Tracking Airline Approved Check In Luggage with Wheels Rolling Suitcase for Men & Women - Silent Spinner Wheels Y-Strap - Dark Brown
- Price
- $363.67
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 5mo ago

July Carry On with CaseSafe - 20 Built in Tracking Airline Approved Carry On Luggage with Wheels Travel Suitcase for Men & Women - Polycarbonate Shell USB Ports & Ejectable Battery - Moss
- Price
- $304.68
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5mo ago

July Checked with CaseSafe - 24.5 Built in Tracking Airline Approved Check In Luggage with Wheels Spinner Suitcase for Men & Women - Rolling Suitcase Spinner Wheels Y-Strap - Navy
- Price
- $347.19
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 5mo ago
Newest
by launch date
July Carry On with CaseSafe - 20 Built in Tracking Airline Approved Carry On Luggage with Wheels Travel Suitcase for Men & Women - Polycarbonate Shell USB Ports & Ejectable Battery - Dark Brown
- Price
- $280.55
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5mo ago

July Checked with CaseSafe - 24.5 Built in Tracking Airline Approved Check In Luggage with Wheels Spinner Suitcase for Men & Women - Rolling Suitcase Spinner Wheels Y-Strap - Navy
- Price
- $347.19
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 5mo ago

July Checked Plus with CaseSafe - 28.75 Built in Tracking Airline Approved Check In Luggage with Wheels Rolling Suitcase for Men & Women - Silent Spinner Wheels Y-Strap - Dark Brown
- Price
- $363.67
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 5mo ago

July Checked Plus with CaseSafe - 28.75 Built in Tracking Airline Approved Check In Luggage with Wheels Rolling Suitcase for Men & Women - Silent Spinner Wheels Y-Strap - Blush Pink
- Price
- $358.71
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 5mo ago

July Carry On with CaseSafe - 20 Built in Tracking Airline Approved Carry On Luggage with Wheels Travel Suitcase for Men & Women - Polycarbonate Shell USB Ports & Ejectable Battery - Moss
- Price
- $304.68
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
39
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
27%
Top 20: 60%
Open market
4%
- July71%
- Amazon Basics6%
- Away6%
- LEVEL85%
- Samsonite4%
- Bellroy3%
- Open — no brand owns it (7 brands, 4%)
Demand
July Luggage search demand
Weekly searches over the year. Pick a range.
Search terms
Top July Luggage search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- july luggage56K/yr
- july carry on luggage18K/yr
- july carry on light8K/yr
- july suitcase5K/yr
- july carry on6K/yr
- july luggage carry on5K/yr
Reviews and returns
What reviews say buyers love and hate about July Luggage
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common July Luggage questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









