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July Luggage

Fail

Buyers convert on only 0.2% of searches, so July Luggage is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$55K/yr97K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
27%top-5 click share · 13 brands · 39 sellers

Flapen Score

July Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, July Luggage is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The July Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for July Luggage 97K times last year and spent an estimated $55K. The top 5 brands take 93% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
0.2%
Market size, estimated
$55Ka year
Top search term
july luggage56K searches a year

02 · Price

A sale here is worth $254.42.

Listings sell for $254.42 on average, from $41.90 to $534.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $254.42 that is $0 to $25K a year per listing.

Average price
$254.42above the $15 to $100 sweet spot
Price range
$41.90–$534.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #458 within Luggage. It carries 3,247 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
3.8%
Average rank
#458in Luggage
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,247per listing
Listings tracked
86

04 · Newcomers

31 of last year's 53 launches cleared the first-year sales bar.

53 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
53
Successful launches
31Amazon's first-year sales bar
Average brand age
29 months

Products

Top July Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

39

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

27%

Top 20: 60%

Open market

4%

  • Brand 171%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 4%)

Demand

July Luggage search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top July Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • july luggage56K/yr
  • july carry on luggage18K/yr
  • july carry on light8K/yr
  • july suitcase5K/yr
  • july carry on6K/yr
  • july luggage carry on5K/yr

Reviews and returns

What reviews say buyers love and hate about July Luggage

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common July Luggage questions

Answered from the same tracked data.