July Birthstone Jewelry
MaybeSearch demand grew +192.7% this quarter. But shoppers spend an estimated $98K a year here, so July Birthstone Jewelry is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $98K/yr119K searches / yr
- 90-day growth
- +192.7%search demand this quarter
- Competition
- 48%top-5 click share · 24 brands · 50 sellers
Flapen Score
July Birthstone Jewelry against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, July Birthstone Jewelry is stronger. Inside it, weaker.
Market
The July Birthstone Jewelry market on Amazon at a glance
Shoppers on Amazon United States searched for July Birthstone Jewelry 119K times last year and spent an estimated $98K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +192.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- +192.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $98Ka year
- Peak month
- July16.7× the quietest month
- Top search term
- july birthstone jewelry27K searches a year
02 · Price
A sale here is worth $32.40.
Listings sell for $32.40 on average, from $8.19 to $141.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.40 that is $0 to $3K a year per listing.
- Average price
- $32.40inside the $15 to $100 sweet spot
- Price range
- $8.19–$141.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,076 within Bracelets. It carries 3,220 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #1,076in Bracelets
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,220per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top July Birthstone Jewelry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
kate spade new york My Love Heart Pendant July One Size
- Price
- $54.26
- Rating
- 4.7/5
- Reviews
- 182
- Age
- 4y ago

Sfoni Birthstone Bracelet for Women Silver Tennis Bracelets with Cubic Zirconia Adjustable Slider Rhinestone Bracelet Birthday Anniversary Friendship Jewelry Gifts for Mom Wife Girlfriend July
- Price
- $13.78
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 2y ago

JSJOY Dainty Birthstone Bracelets for Teens July Birthstone Bracelet for Women Ruby Bracelet Birthday Gifts for Mom Wife Birth Stone Jewelry July Birthday Gifts from Daughter
- Price
- $12.20
- Rating
- 4.3/5
- Reviews
- 291
- Age
- 2y ago

Hidepoo Birthstone Necklace for Woman- July Birthday Gift Disc Initial A Necklaces Birthstone Jewelry Mothers Day Gifts for Women Mom Wife Present
- Price
- $33.00
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Kendra Scott Elisa Short Pendant Necklace for Women Dainty Fashion Jewelry 14K Gold-Plated Brass Berry Clear Glass
- Price
- $45.25
- Rating
- 4.6/5
- Reviews
- 23,786
- Age
- 9y ago
Trending
estimated 90-day click momentum
FANCIME Ruby Tennis Bracelets July Birthstone Sterling Silver Infinity Bracelet Red Pear Shape Gemstone Fine Jewelry Anniversary Birthday Mothers Day Gifts for Women Her Mom Wife
- Price
- $141.38
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

Yaresul 1.25ct Ruby Ring for Women 925 Sterling Silver Garnet Heart Ring for Women Promise Ring for Her July Birthstone Jewelry Token of Love Gifts Size 7
- Price
- $23.18
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 2y ago

QILMILY July Beaded Birthstone Bracelets for Women - Silver Birthstone Bracelets for Women Silver Stack Trend Jewelry Friendship Birthday Gifts for Teen
- Price
- $9.37
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 9mo ago

FANCIME Ruby Cross Necklace For Women Sterling Silver Birthstone Necklace Ruby Infinity Heart Cross Pendant July Birthstone Jewelry Gifts Valentines Day Gifts for Women
- Price
- $45.13
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 8y ago

Btysun July Birthday Gifts for Women February Birthday Gifts for Women 14K Gold Plated with Amethyst Dainty Necklace with 2 Birthstone Trendy Stuff Ruby Amethyst Adjustable Christmas Jewelry
- Price
- $12.42
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago
Newest
by launch date
QILMILY July Beaded Birthstone Bracelets for Women - Silver Birthstone Bracelets for Women Silver Stack Trend Jewelry Friendship Birthday Gifts for Teen
- Price
- $9.37
- Rating
- 4.0/5
- Reviews
- 92
- Age
- 9mo ago

Fezodo Birthstone Necklace for Women 14K Gold Plated Birthstone Pendant Necklaces for Women July Birthday Gifts for Mom Girlfriend Wife(7)
- Price
- $8.19
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 11mo ago

FANCIME Ruby Tennis Bracelets July Birthstone Sterling Silver Infinity Bracelet Red Pear Shape Gemstone Fine Jewelry Anniversary Birthday Mothers Day Gifts for Women Her Mom Wife
- Price
- $141.38
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago

Kendra Scott Mini Elisa 14k Gold-Plated Satellite Short Pendant Necklace Fashion Jewelry for Women Red Illusion
- Price
- $40.88
- Rating
- 4.4/5
- Reviews
- 1,494
- Age
- 1y ago

Kendra Scott Womens Emery Beaded Strand Necklace Gold Red Glass One Size
- Price
- $65.56
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
50
Est. top-5 brand share
67%
Top 20: 97%
Est. top-5 click share
48%
Top 20: 85%
Open market
28%
- Kendra Scott20%
- kate spade new york13%
- Hidepoo13%
- Sfoni10%
- JSJOY10%
- Leafael5%
Demand
July Birthstone Jewelry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 16.7×
Search terms
Top July Birthstone Jewelry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- july birthstone jewelry27K/yr
- july birthstone necklace28K/yr
- july birthstone23K/yr
- july birthstone bracelet9K/yr
- red kendra scott necklace10K/yr
- kendra scott ruby necklace4K/yr
- kendra scott red6K/yr
- kendra scott red necklace6K/yr
- kendra scott necklace red6K/yr
Reviews and returns
What reviews say buyers love and hate about July Birthstone Jewelry
We read the reviews and the return reasons for every product selling here.
“broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common July Birthstone Jewelry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









