July Birthstone Jewelry
Worth a lookShows demand growing +192.7% this quarter, but a small market ($98K/yr) keeps it on the watch list.
Growth
Incredible+192.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$32.40avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$8.19–$141.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,220avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$98K$98K/yr · 119K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Is july birthstone jewelry profitable on Amazon?
According to Flapen's Amazon United States niche tracking, july birthstone jewelry is a $98K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
july birthstone jewelry market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,076
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 1.6%
- Avg brand age
- 33 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
50
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
48%
Top 20: 85%
Open market
28%
- Kendra Scott20%
- kate spade new york13%
- Hidepoo13%
- Sfoni10%
- JSJOY10%
- Leafael5%
july birthstone jewelry demand & seasonality
Weekly Amazon search volume, last 104 weeks — +192.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 16.7×
Top july birthstone jewelry search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- july birthstone jewelry27K/yr
- july birthstone necklace28K/yr
- july birthstone23K/yr
- july birthstone bracelet9K/yr
- red kendra scott necklace10K/yr
- kendra scott ruby necklace4K/yr
- kendra scott red6K/yr
- kendra scott red necklace6K/yr
- kendra scott necklace red6K/yr
Top july birthstone jewelry products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kate spade new york My Love Heart Pendant July One Size
kate spade new york$54.264.7★182 rev
Sfoni Birthstone Bracelet for Women Silver Tennis Bracelets with Cubic Zirconia Adjustable Slider Rhinestone Bracelet Birthday Anniversary Friendship Jewelry Gifts for Mom Wife Girlfriend July
Sfoni$13.784.5★141 rev
JSJOY Dainty Birthstone Bracelets for Teens July Birthstone Bracelet for Women Ruby Bracelet Birthday Gifts for Mom Wife Birth Stone Jewelry July Birthday Gifts from Daughter
JSJOY$12.204.3★291 rev
Hidepoo Birthstone Necklace for Woman- July Birthday Gift Disc Initial A Necklaces Birthstone Jewelry Mothers Day Gifts for Women Mom Wife Present
Hidepoo$33.004.6★18 rev
Kendra Scott Elisa Short Pendant Necklace for Women Dainty Fashion Jewelry 14K Gold-Plated Brass Berry Clear Glass
Kendra Scott$45.254.6★23,786 rev
Newest
by launch date
QILMILY July Beaded Birthstone Bracelets for Women - Silver Birthstone Bracelets for Women Silver Stack Trend Jewelry Friendship Birthday Gifts for Teen
QILMILY$9.3792 rev
Fezodo Birthstone Necklace for Women 14K Gold Plated Birthstone Pendant Necklaces for Women July Birthday Gifts for Mom Girlfriend Wife(7)
Fezodo$8.1924 rev
FANCIME Ruby Tennis Bracelets July Birthstone Sterling Silver Infinity Bracelet Red Pear Shape Gemstone Fine Jewelry Anniversary Birthday Mothers Day Gifts for Women Her Mom Wife
FANCIME$141.3849 rev
Kendra Scott Mini Elisa 14k Gold-Plated Satellite Short Pendant Necklace Fashion Jewelry for Women Red Illusion
Kendra Scott$40.881,494 rev
Kendra Scott Womens Emery Beaded Strand Necklace Gold Red Glass One Size
Kendra Scott$65.5621 rev
Trending
90-day click momentumFANCIME Ruby Tennis Bracelets July Birthstone Sterling Silver Infinity Bracelet Red Pear Shape Gemstone Fine Jewelry Anniversary Birthday Mothers Day Gifts for Women Her Mom Wife
FANCIME$141.384.6★
Yaresul 1.25ct Ruby Ring for Women 925 Sterling Silver Garnet Heart Ring for Women Promise Ring for Her July Birthstone Jewelry Token of Love Gifts Size 7
Yaresul$23.184.5★
QILMILY July Beaded Birthstone Bracelets for Women - Silver Birthstone Bracelets for Women Silver Stack Trend Jewelry Friendship Birthday Gifts for Teen
QILMILY$9.374.0★
FANCIME Ruby Cross Necklace For Women Sterling Silver Birthstone Necklace Ruby Infinity Heart Cross Pendant July Birthstone Jewelry Gifts Valentines Day Gifts for Women
FANCIME$45.134.6★
Btysun July Birthday Gifts for Women February Birthday Gifts for Women 14K Gold Plated with Amethyst Dainty Necklace with 2 Birthstone Trendy Stuff Ruby Amethyst Adjustable Christmas Jewelry
Btysun$12.424.4★
What reviews say buyers love and hate about july birthstone jewelry
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt look cheap”
“not expensive”
“Great Valentines Gift”
“had a great sparkle to it”
“Lovely valentines necklace with an adjustable length chain”
“Perfect color also perfect gift for someone the quality is amazing size isnt to small or to big the adjustments is perfect bc you can have it longer or shorter”
“Just as pictured”
“Perfect fit”
“really lovely design”
“Yellow gold is gorgeous”
What buyers complain about
“broke quickly”
“Low quality”
“Poorly designed clasp”
“Very hard to close”
“Looks expensive”
“The only bad thing about this was that I felt like I didnt have enough length to the necklace”
“Not secure at all”
“Stones falling out”
“False advertising”
“The gold tarnishes real quick”
Top return reasons
Common july birthstone jewelry questions
- Is july birthstone jewelry profitable to sell on Amazon United States?
- The niche generates $98K/yr across 38 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +192.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the july birthstone jewelry niche?
- 24 brands and 50 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in july birthstone jewelry?
- Top complaints mined from reviews: Durability, Quality-Overall, Fastener Quality. The return rate is 5.2% — above our launch gate.
- When does demand for july birthstone jewelry peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 16.7× the quietest.
- What does it cost to enter the july birthstone jewelry niche?
- Listings span $8.19–$141.38; the average listing price is $32.40 (sweet spot $15–$100). The average incumbent carries 3,220 reviews — the moat a new listing must climb.