Jorts
Worth a lookShows demand growing +133.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+133.9%90-day search growth — must beat 0% to launch
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$31.87avg listing price — sweet spot $15–$100
Price range
Incredible$16.12–$69.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$723K$723K/yr · 6.7M searches
Review moat
Okay1,688.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.2%return rate — above 5% kills the launch gate
Is jorts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jorts is a $723K/yr Amazon United States market (6.7M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
jorts market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $478K–$637K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,734
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.8%
- Avg brand age
- 35 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
63
Top-5 brand share
58%
Top 20: 88%
Top-5 click share
20%
Top 20: 41%
Open market
38%
- Levi's25%
- EMMIOL13%
- IWD9%
- LuminBlaze6%
- IVIR6%
- Eddoyee4%
jorts demand & seasonality
Weekly Amazon search volume, last 104 weeks — +133.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.9×
Top jorts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jorts1.7M/yr
- jorts women1.5M/yr
- levi shorts380K/yr
- levis shorts331K/yr
- levi jean shorts192K/yr
- baggy shorts229K/yr
- baggy shorts women170K/yr
- baggy jorts163K/yr
- womens jorts144K/yr
- levi 501 shorts women174K/yr
Top jorts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IVIR Jorts Bermuda Shorts for Women Denim Jean Shorts Long Knee Length Wide Leg High Waisted Casual Summer Black M
IVIR$26.643.8★78 rev
Levis Womens 501 Original Shorts (Also Available in Plus) (New) Blow Big Horns 26
Levi's$31.544.3★32,371 rev
EMMIOL Women Jorts Shorts Jean Baggy Mid-High Waisted Summer Loose Straight Leg Denim Shorts 90s
EMMIOL$26.544.1★638 rev
IWD Jean Shorts Womens High Waisted Ripped Casual Denim Shorts Stretchy Raw Hem Jorts 2026 Summer Trendy (Light Blue Medium)
IWD$23.904.0★856 rev
LuminBlaze Mens Baggy Jean Shorts Loose Fit Vintage Wide Leg Jorts Y2K Streetwear Hip Hop Casual Denim Shorts
LuminBlaze$32.864.6★288 rev
Newest
by launch date
Amazon Essentials Mens Rigid Relaxed-Fit Jean Shorts Vintage Blue 34
Amazon Essentials$22.66238 rev
GLOKEE Mens Baggy Sweat Shorts Workout SweatShorts with Pockets 2026 Grey L
GLOKEE$16.9250 rev
IWD Jean Shorts for Women Mid-Low Waisted Casual Loose Baggy Denim Shorts Y2k Bermuda Shorts Summer Trendy Long Jorts (Medium Blue Medium)
IWD$28.7167 rev
IVIR Jorts Bermuda Shorts for Women Denim Jean Shorts Long Knee Length Wide Leg High Waisted Casual Summer Black M
IVIR$26.6478 rev
ELLEVEN Low Rise Jorts Denim Shorts for Women-Wide Leg Baggy Bermuda Y2K Mom Jeans Women Casual Trendy Summer Jean Shorts Denim Blue Medium
ELLEVEN$25.5642 rev
Trending
90-day click momentumAmazon Essentials Mens Rigid Relaxed-Fit Jean Shorts Vintage Blue 34
Amazon Essentials$22.664.4★
GLOKEE Mens Baggy Sweat Shorts Workout SweatShorts with Pockets 2026 Grey L
GLOKEE$16.924.2★
Levis Womens 94 Baggy Shorts (New) Study Group 31
Levi's$34.874.4★
IVIR Jorts Bermuda Shorts for Women Denim Jean Shorts Long Knee Length Wide Leg High Waisted Casual Summer Black M
IVIR$26.643.8★
PLNOTME Womens Baggy Jean Shorts High Waisted Straight Leg Stretchy Raw Hem Mom Denim Shorts
PLNOTME$26.003.8★
What reviews say buyers love and hate about jorts
What buyers praise and complain about, mined from review topics.What buyers love
“accurate fit”
“Extremely comfortable”
“Nice and stretchy”
“Excellent quality”
“material is so comfy”
“The color is very accurate”
“So flattering”
“Deep pockets”
“Worth it”
“Exactly as described”
What buyers complain about
“Runs a little big”
“Very little stretch”
“Horrible smell”
“they felt not well made”
“Not as described”
“Waist is too small”
“Different color than expected”
“Material was very cheap”
“the shape is off”
“Thin material”
Top return reasons
Common jorts questions
- Is jorts profitable to sell on Amazon United States?
- The niche generates $723K/yr across 156 tracked products. 30 of 70 products launched in the last 360 days are still selling. 90-day search growth is +133.9%. Flapen's verdict: Worth a look (67/100).
- How competitive is the jorts niche?
- 50 brands and 63 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in jorts?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Smell. The return rate is 14.2% — above our launch gate.
- When does demand for jorts peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 4.9× the quietest.
- What does it cost to enter the jorts niche?
- Listings span $16.12–$69.46; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 1,689 reviews — the moat a new listing must climb.