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Jordans

Fail

Buyers convert on only 0.1% of searches, so Jordans is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$567K/yr8.3M searches / yr
90-day growth
-11.9%search demand this quarter
Competition
20%top-5 click share · 15 brands · 423 sellers

Flapen Score

Jordans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jordans is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jordans market on Amazon at a glance

Shoppers on Amazon United States searched for Jordans 8.3M times last year and spent an estimated $567K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 8.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $567K a year.

Searches, last 12 months
8.3M
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
0.1%
Market size, estimated
$567Ka year
Peak month
December3.8× the quietest month
Top search term
jordan 42.4M searches a year

02 · Price

A sale here is worth $136.82.

Listings sell for $136.82 on average, from $7.99 to $549.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $136.82 that is $0 to $14K a year per listing.

Average price
$136.82above the $15 to $100 sweet spot
Price range
$7.99–$549.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #4,582 within Shoes. It carries 1,496 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
71%
Out of stock, average day
2.9%
Average rank
#4,582in Shoes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,496per listing
Listings tracked
112

04 · Newcomers

21 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
21Amazon's first-year sales bar
Average brand age
47 months

Products

Top Jordans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

423

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

20%

Top 20: 45%

Open market

5%

  • Brand 171%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (9 brands, 5%)

Demand

Jordans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Jordans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jordan 42.4M/yr
  • jordans1.8M/yr
  • jordan1.4M/yr
  • jordan shoes406K/yr
  • jordan retro 4327K/yr
  • air jordans291K/yr
  • air jordan263K/yr
  • jordan 4s239K/yr
  • jordans 4200K/yr
  • jordan 4 retro212K/yr

Reviews and returns

What reviews say buyers love and hate about Jordans

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Fits horribly”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jordans questions

Answered from the same tracked data.