Jordans
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Market size
Good$567K$567K/yr · 8.3M searches
Avg price
Good$136.82avg listing price — sweet spot $15–$100
Review moat
Good1,495.99avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$7.99–$549.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is jordans profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jordans is a $567K/yr Amazon United States market (8.3M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
jordans market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $547K–$684K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #4,582
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 55%
- Out of stock
- 2.9%
- Avg brand age
- 47 months
- Avg seller age
- 128 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
423
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
20%
Top 20: 45%
Open market
5%
- Nike71%
- Vans9%
- Jordan7%
- Endoto5%
- House Of Tees2%
- Jaeynow1%
- Open — no brand owns it (9 brands, 5%)
jordans demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 3.8×
Top jordans search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jordan 42.4M/yr
- jordans1.8M/yr
- jordan1.4M/yr
- jordan shoes406K/yr
- jordan retro 4327K/yr
- air jordans291K/yr
- air jordan263K/yr
- jordan 4s239K/yr
- jordans 4200K/yr
- jordan 4 retro212K/yr
Top jordans products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Jordan 4 Retro Industrial Blue
Nike$296.534.5★869 rev
Red Cement Jordan 4 Retro
Jordan$258.214.1★46 rev
Nike Mens Jordan Max Aura 2 Basketball Shoe White/Gym Red-Black 11 M US
Nike$112.194.6★1,449 rev
Nike Mens Air Jordan 4 Retro Running SUMMIT WHITE/FIRE RED-CEMENT GREY-BLACK 8 UK (9 US)
Nike$302.554.1★7 rev
Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5
Nike$177.774.4★57 rev
Newest
by launch date
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 10
Nike$307.572 rev
Air Jordan 4 Retro Flight Club Mens Shoes (Sail/University Red/Black) Size 14
Nike$234.7811 rev
Jordan Air 3 Retro Medium Olive (Olive Green) Size 9.5
Nike$177.7757 rev
Air Jordan 4 RM Mens Shoes (Black/Wolf Grey/White/Varsity Red) Size 11
Nike$106.20296 rev
Nike Mens Air Jordan 4 Retro Running SUMMIT WHITE/FIRE RED-CEMENT GREY-BLACK 8 UK (9 US)
Nike$302.557 rev
Trending
90-day click momentum
Vans Unisex Knu Skool Shoe - 90s Retro Puffy Low-Top Fashion Sneakers for Men & Women Black/True White
Vans$73.034.7★
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 10
Nike$307.575.0★
Air Jordan 4 Retro Flight Club Mens Shoes (Sail/University Red/Black) Size 14
Nike$234.784.5★
Nike Jordan Mens Air 1 Mid 554724 078 Light Smoke Grey 2.0 - Size 11
Nike$141.144.6★
Nike Mens Jordan Max Aura 2 Basketball Shoe Grey Medium Grey White Cool Grey 12 US
Nike$120.314.6★
What reviews say buyers love and hate about jordans
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size and super comfortable”
“Very comfortable”
“Cute and great quality”
“Worth it”
“Exactly what I ordered”
“hold their shape well”
“Seems very durable”
“Clean shoes”
“Perfect And easy to put”
“Soft and comfortable”
What buyers complain about
“Fits horribly”
“Maybe not new”
“worse boot”
“expensive”
“Not comfortable at all”
“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”
“The aesthetic was awful for my size”
“Will shrink in the heat”
“The shoe wasnt my right size”
“my one sneaker came creased”
Top return reasons
Common jordans questions
- Is jordans profitable to sell on Amazon United States?
- The niche generates $567K/yr across 112 tracked products. 21 of 28 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the jordans niche?
- 15 brands and 423 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in jordans?
- Top complaints mined from reviews: Size-Overall, Product Condition, Quality-Overall. The return rate is 5.5% — above our launch gate.
- When does demand for jordans peak?
- Demand peaks in Aug–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the jordans niche?
- Listings span $7.99–$549.92; the average listing price is $136.82 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.