Jordan Backpack

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

+27.2%

Conversion, latest week

0.4%

Market size, estimated

$1.0Ma year

Peak month

August8.1× the quietest month

Top search term

nike backpack2.7M searches a year

Listings sell for $49.41 on average, from $18.89 to $108.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $49.41 that is $25K to $37K a year per listing.

Average price

$49.41inside the $15 to $100 sweet spot

Price range

$18.89–$108.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$25K–$37K

Returns

4.4%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #194 within Backpacks. It carries 2,576 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

89%

Out of stock, average day

1.5%

Average rank

#194in Backpacks

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

2,576per listing

Listings tracked

46

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

39 months