Jordan Backpack
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Great$49.41avg listing price — sweet spot $15–$100
Price range
Great$18.89–$108.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 5.3M searches
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,575.52avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Is jordan backpack profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jordan backpack is a $1.0M/yr Amazon United States market (5.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug–Nov. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
jordan backpack market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 74%
- Out of stock
- 1.5%
- Avg brand age
- 39 months
- Avg seller age
- 128 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
388
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
36%
Top 20: 75%
Open market
2%
- Nike86%
- Under Armour5%
- GRANDUP3%
- adidas2%
- JanSport2%
- The North Face1%
- Open — no brand owns it (2 brands, 2%)
jordan backpack demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Nov · busiest ÷ quietest = 8.1×
Top jordan backpack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- nike backpack2.7M/yr
- nike bag291K/yr
- nike backpack for men237K/yr
- jordan backpack314K/yr
- backpack nike238K/yr
- nike bookbag257K/yr
- nike backpack for boys338K/yr
- mochila nike149K/yr
- nike backpacks128K/yr
- nike backpack for women66K/yr
Top jordan backpack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Unisex Varsity Elite Backpack (32L) Black/Black/Metallic Silver One Size
Nike$87.734.8★2,985 rev
Nike Unisex Heritage Backpack (25L) Black/Black/White MISC
Nike$31.134.7★2,165 rev
Nike Unisex Childrens Backpack (20 L Older Children) Backpack Black/Orange/White Einheitsgre Sports
Nike$26.284.6★343 rev
Nike Hayward 2.0 Backpack for Women and Men with Polyester Shell & Adjustable Straps Black/Black/White
Nike$51.274.7★7,435 rev
Nike Brasilia Backpack (X-Large) Black/Black/White MISC
Nike$47.834.7★21 rev
Newest
by launch date
Nike SB RPM BackPack College Grey One Size
Nike$108.54447 rev
Nike Brasilia Backpack Light Bone/Black/Black MISC
Nike$45.2121 rev
Nike Heritage Backpack Black/Black/White MISC
Nike$38.535 rev
Nike Brasilia Backpack Black/Black/White MISC
Nike$48.3721 rev
Nike Brasilia Backpack (X-Large) Black/Black/White MISC
Nike$47.8321 rev
Trending
90-day click momentum
Nike Heritage Eugene Wintered Backpack Particle Rose/Particle Rose/SiLight Red MISC
Nike$63.175.0★
Nike Brasilia Backpack Black/Black/White MISC
Nike$48.374.7★
Nike Heritage Backpack Hydrogen Blue/Hydrogen Blue/White MISC
Nike$31.964.4★
Nike Heritage Backpack Black/Black/White MISC
Nike$38.534.4★
Nike Brasilia Backpack Light Bone/Black/Black MISC
Nike$45.214.7★
What reviews say buyers love and hate about jordan backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality bag”
“Fits description great product”
“Plenty of room”
“will not break”
“Has great pockets”
“Good price”
“Just as pictured”
“Very comfortable”
“Material is strong”
“Great bag for sports equipment”
What buyers complain about
“Awful Zipper”
“Cheaply Made”
“could hardly fit anything in it”
“One of the straps broke after a few months”
“it is not durable”
“Too expensive”
“Bad bag design”
“Not very sturdy”
“Side pockets little small for a water bottle”
“Not as described”
Top return reasons
Common jordan backpack questions
- Is jordan backpack profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 46 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the jordan backpack niche?
- 8 brands and 388 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in jordan backpack?
- Top complaints mined from reviews: Zipper Quality, Quality-Overall, Size-Overall. The return rate is 4.4%.
- When does demand for jordan backpack peak?
- Demand peaks in Jun–Jul–Aug–Nov; the busiest month runs 8.1× the quietest.
- What does it cost to enter the jordan backpack niche?
- Listings span $18.89–$108.54; the average listing price is $49.41 (sweet spot $15–$100). The average incumbent carries 2,576 reviews — the moat a new listing must climb.