Jordan 4s
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Review moat
Good1,087.42avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$186.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$58K$58K/yr · 778K searches
Price range
Bad$8.39–$576.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Is jordan 4s profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jordan 4s is a $58K/yr Amazon United States market (778K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
jordan 4s market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $47K–$93K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #7,309
- Page quality
- 0%
- Prime
- 51%
- Sponsored
- 43%
- Out of stock
- 3.3%
- Avg brand age
- 45 months
- Avg seller age
- 128 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
298
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
21%
Top 20: 49%
Open market
4%
- Nike66%
- Jordan13%
- Vans9%
- Reebok4%
- AIR JORDAN3%
- Endoto1%
- Open — no brand owns it (6 brands, 4%)
jordan 4s demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.0% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.3×
Top jordan 4s search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jordan 4s239K/yr
- jordan 4 kids60K/yr
- retro 453K/yr
- air jordan 4 men37K/yr
- air jordan 4 retro68K/yr
- air jordans 428K/yr
- retro 4 jordans men37K/yr
- jordan 4 thunder42K/yr
- jordan fours31K/yr
- air jordan retro 428K/yr
Top jordan 4s products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Cement Jordan 4 Retro
Jordan$258.214.1★46 rev
Air Jordan 4 Retro Industrial Blue
Nike$296.144.5★869 rev
Air Jordan 4 Retro Flight Club Mens Shoes (Sail/University Red/Black) Size 10.5
Nike$253.714.5★11 rev
Nike Mens Air Jordan 4 Retro Running SUMMIT WHITE/FIRE RED-CEMENT GREY-BLACK 8 UK (9 US)
Nike$302.554.1★7 rev
Air Jordan 4 Retro Industrial Blue
Nike$296.534.5★869 rev
Newest
by launch dateAir Jordan 4 Retro Flight Club Mens Shoes (Sail/University Red/Black) Size 10.5
Nike$253.7111 rev
Air Jordan 4 RM Mens Shoes (Ironstone/Baroque Brown/Light Bone/Medium Olive) Size 12
Nike$116.717 rev
Nike Mens Air Huarache Run Prm Running Shoes Summit White Fire Red Cement Grey Black 11.5
Nike$336.607,127 rev
Jordan Air 3 Retro Medium Olive (Olive Green) Size 8.5
Nike$175.9057 rev
Nike Air Jordan 4 Retro (GS) Big Kid Shoes White/LT-Lemon Twist (HJ5990-100) Size 4Y US
Nike$150.4432 rev
Trending
90-day click momentumAir Jordan 4 RM Mens Shoes (Ironstone/Baroque Brown/Light Bone/Medium Olive) Size 12
Nike$116.715.0★
Vans Unisex Knu Skool Shoe - 90s Retro Puffy Low-Top Fashion Sneakers for Men & Women Black/True White
Vans$66.844.7★
Air Jordan 4 RM Mens Shoes (FQ7939-103 White/Neutral Grey/Wolf Grey/Pine Green) Size 11
Nike$98.444.5★
Nike Air Jordan 4 RM Big Kids Shoes (FQ7938-102 White/Black/Neutral Grey/Varsity Red) Size 6 Big Kid
Nike$63.864.9★
Vans Unisex Knu Skool Shoe - 90s Retro Puffy Low-Top Fashion Sneakers for Men & Women Black/True White
Vans$73.034.7★
What reviews say buyers love and hate about jordan 4s
What buyers praise and complain about, mined from review topics.What buyers love
“They fit perfect my feet feel very comfortable very light feel like clouds on my feet”
“Very comfortable”
“Good quality shoes”
“Worth it”
“Clean shoes”
“exactly as advertised”
“Seems very durable”
“Style”
“Comfortable”
“Thick sole, strong, durable material”
What buyers complain about
“Maybe not new”
“Fits horribly”
“Se rompio a las 3 usadas parece no ser original definitivamente lo devolvere.”
“The shoe wasnt my right size”
“Already overpriced and then had to pay to have a cobbler repair them”
“however the lasces are so long”
“Also, Nike does not make a wide sneaker so anything that says wide is not correct”
“Slightly heavier than Old Skool models”
Top return reasons
Common jordan 4s questions
- Is jordan 4s profitable to sell on Amazon United States?
- The niche generates $58K/yr across 102 tracked products. 14 of 26 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the jordan 4s niche?
- 12 brands and 298 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in jordan 4s?
- Top complaints mined from reviews: Product Condition, Size-Overall, Durability. The return rate is 7.1% — above our launch gate.
- When does demand for jordan 4s peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the jordan 4s niche?
- Listings span $8.39–$576.16; the average listing price is $186.39 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.