Jordan 4s
FailBuyers convert on only 0.0% of searches, so Jordan 4s is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $58K/yr778K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 21%top-5 click share · 12 brands · 298 sellers
Flapen Score
Jordan 4s against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jordan 4s is stronger. Inside it, weaker.
Market
The Jordan 4s market on Amazon at a glance
Shoppers on Amazon United States searched for Jordan 4s 778K times last year and spent an estimated $58K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 778K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 778K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $58Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- jordan 4s239K searches a year
02 · Price
A sale here is worth $186.39.
Listings sell for $186.39 on average, from $8.39 to $576.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $186.39 that is $0 to $19K a year per listing.
- Average price
- $186.39above the $15 to $100 sweet spot
- Price range
- $8.39–$576.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$19K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #7,309 within Shoes. It carries 1,087 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 51%
- Out of stock, average day
- 3.3%
- Average rank
- #7,309in Shoes
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,087per listing
- Listings tracked
- 102
04 · Newcomers
14 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Jordan 4s products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
298
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
21%
Top 20: 49%
Open market
4%
- Brand 166%
- Brand 213%
- Brand 39%
- Brand 44%
- Brand 53%
- Brand 61%
- Open — no brand owns it (6 brands, 4%)
Demand
Jordan 4s search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Jordan 4s search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jordan 4s239K/yr
- jordan 4 kids60K/yr
- retro 453K/yr
- air jordan 4 men37K/yr
- air jordan 4 retro68K/yr
- air jordans 428K/yr
- retro 4 jordans men37K/yr
- jordan 4 thunder42K/yr
- jordan fours31K/yr
- air jordan retro 428K/yr
Reviews and returns
What reviews say buyers love and hate about Jordan 4s
We read the reviews and the return reasons for every product selling here.
“Maybe not new”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jordan 4s questions
Answered from the same tracked data.









