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Jordan 4 Women

Fail

Buyers convert on only 0.1% of searches, so Jordan 4 Women is a Fail.

Flapen Score
25
25 / 100
Ranks 16,489 of 16,930 Clothing, Shoes & Jewelry niches · −20 vs the category median of 45
Market size
$16K/yr197K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
38%top-5 click share · 6 brands · 120 sellers

Flapen Score

Jordan 4 Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jordan 4 Women is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jordan 4 Women market on Amazon at a glance

Shoppers on Amazon United States searched for Jordan 4 Women 197K times last year and spent an estimated $16K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
0.1%
Market size, estimated
$16Ka year
Peak month
December3.6× the quietest month
Top search term
jordan 4 women65K searches a year

02 · Price

A sale here is worth $159.92.

Listings sell for $159.92 on average, from $42.97 to $373.98. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $159.92 that is $0 to $16K a year per listing.

Average price
$159.92above the $15 to $100 sweet spot
Price range
$42.97–$373.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #6,654 within Athletic. It carries 831 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
40%
Out of stock, average day
3.4%
Average rank
#6,654in Athletic
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
831per listing
Listings tracked
42

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jordan 4 Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

6 rising

Sellers

120

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

0%

  • Brand 184%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Jordan 4 Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Jordan 4 Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jordan 4 women65K/yr
  • jordan 4s women18K/yr
  • jordan 4 womens15K/yr
  • jordan 4 retro women14K/yr
  • jordan 4 for women8K/yr
  • air jordan 4 retro women9K/yr
  • jordans 4 women7K/yr
  • jordan retro 4 women9K/yr
  • womens jordan 48K/yr
  • women jordan 47K/yr

Reviews and returns

What reviews say buyers love and hate about Jordan 4 Women

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Durability”
9.6%of orders come back
“Just 2 months after making purchase the material at the toe has ripped”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jordan 4 Women questions

Answered from the same tracked data.