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27

Jordan 13

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 11Growth 15Conversion 1Competition 78Returns 17Price range 17Avg price 51Brand share 10Review moat 53Quality gap 27

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,398.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$172.91

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Price range

Bad$8.66–$497.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 405K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Is jordan 13 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, jordan 13 is a $42K/yr Amazon United States market (405K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 27/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

jordan 13 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$43K–$86K
units × avg price
Conversion rate
0.1%
Avg BSR
#9,366
Page quality
0%
Prime
43%
Sponsored
45%
Out of stock
11.8%
Avg brand age
50 months
Avg seller age
131 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

9 rising

Sellers

193

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

38%

Top 20: 73%

Open market

3%

  • Nike48%
  • Jordan21%
  • AIR JORDAN19%
  • Reebok5%
  • NDTEZUGT4%
  • Generic1%
  • Open — no brand owns it (3 brands, 3%)

jordan 13 demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
13K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top jordan 13 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • jordan 13125K/yr
  • jordan retro 1358K/yr
  • jordan 13 retro men41K/yr
  • jordan 13 men25K/yr
  • air jordans 13 for men22K/yr
  • air jordan 1319K/yr
  • jordan 13 retro13K/yr
  • jordans 1311K/yr
  • mens jordans size 1312K/yr
  • jordans for men size 138K/yr
All search terms

Top jordan 13 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8414%$2K6%$3K8%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about jordan 13

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“Comfortable”

Leather Quality13%

“Real leather uppers”

Shape/Style13%

“The style is as I expected, correct size, very light and comfortable, the quality and price resemble, very good looking”

Color13%

“everyone loves the color”

Quality-Overall13%

“Good quality shoes”

Durability9%

“Ive worn them for daily errands and light walking, and theyve held up well so far”

Size-Overall9%

“Perfect sizing”

Value For Money9%

“There a great shoe for a reasonable price”

What buyers complain about

Size-Overall47%

“Shoes to small”

Quality-Overall27%

“Cheap quality”

Product Condition20%

“These seem like they have been worn before”

Natural Resource Wastage7%

“Waste $”

Top return reasons

Size-Overall28%
Feet Fit27%
Width16%
Length8%
Advertised Vs Actual Product3%
Color3%
Comfort-Overall2%
Product Condition2%
Shape/Style1%
Stitch/Finish/Polish1%

Common jordan 13 questions

Is jordan 13 profitable to sell on Amazon United States?
The niche generates $42K/yr across 47 tracked products. 6 of 16 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (27/100).
How competitive is the jordan 13 niche?
9 brands and 193 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in jordan 13?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 7.3% — above our launch gate.
When does demand for jordan 13 peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the jordan 13 niche?
Listings span $8.66–$497.25; the average listing price is $172.91 (sweet spot $15–$100). The average incumbent carries 1,398 reviews — the moat a new listing must climb.