Jordan 12
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Good$109.17avg listing price — sweet spot $15–$100
Market size
Good$414K$414K/yr · 7.6M searches
Review moat
Okay2,205.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.99–$317.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is jordan 12 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jordan 12 is a $414K/yr Amazon United States market (7.6M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
jordan 12 market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $546K–$655K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #788
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 68%
- Out of stock
- 5.1%
- Avg brand age
- 48 months
- Avg seller age
- 126 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
464
Top-5 brand share
94%
Top 20: 99%
Top-5 click share
15%
Top 20: 38%
Open market
6%
- Nike82%
- Reebok6%
- Jordan4%
- Endoto1%
- PUMA1%
- K-Swiss1%
- Open — no brand owns it (17 brands, 6%)
jordan 12 demand & seasonality
Weekly Amazon search volume, last 102 weeks — -9.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.3×
Top jordan 12 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jordans for men2.0M/yr
- air jordans for men654K/yr
- jordan 1777K/yr
- tenis jordan para hombre559K/yr
- jordan shoes for men689K/yr
- jordan shoes406K/yr
- nike jordans for men350K/yr
- nike jordan312K/yr
- zapatos jordan para hombre244K/yr
- mens jordans231K/yr
Top jordan 12 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jordan Max Aura 2 Mens Basketball Shoe Ck6636-006 Size 10
Nike$119.424.6★1,449 rev
Nike Mens Jordan Max Aura 2 Basketball Shoe White/Gym Red-Black 11 M US
Nike$112.194.6★1,449 rev
Nike Mens Jordan Access Basketball Shoes Multicolour (Black/Gym Red-White 001) 9 UK
Nike$89.764.5★7,127 rev
Air Jordan 4 RM Mens Shoes (FQ7939-102 White/Black/Neutral Grey/Varsity Red) Size 10.5
Nike$95.064.5★296 rev
Air Jordan MVP 92 Mens Shoes (Gym Red/White/Black) Size 11
Nike$95.524.4★27 rev
Newest
by launch date
Jordan Air 6 Retro Infrared Salesman (Black) Mens Casual Shoes Size 8
Nike$303.032 rev
Air Jordan MVP 92 Mens Shoes (Gym Red/White/Black) Size 11
Nike$95.5227 rev
Air Jordan 1 Low Mens Shoes (Neutral Grey/Summit White/Infrared 23/Black) Size 8
Nike$121.4620 rev
Jordan Air 3 Retro Medium Olive (Olive Green) Size 8
Nike$176.2257 rev
Air Jordan 4 RM Mens Shoes (Black/Wolf Grey/White/Varsity Red) Size 11.5
Nike$102.25296 rev
Trending
90-day click momentum
Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 8
Nike$85.884.5★
Nike Mens Air Max Excee Shoes Summit White/Summit White-Light British Tan 12
Nike$88.714.5★
Reebok Classic Leather Sneakers for Men Casual Tennis Mens Shoes Core Black/Core Black/Pure Grey5 9
Reebok$69.944.6★
Air Jordan MVP 92 Mens Shoes (Gym Red/White/Black) Size 11
Nike$95.524.4★
Air Jordan 1 Low Mens Shoes (Neutral Grey/Summit White/Infrared 23/Black) Size 8
Nike$121.464.6★
What reviews say buyers love and hate about jordan 12
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Fit is perfect”
“well made quality shoes”
“Good Value”
“It was exactly what I wanted”
“This shoe is stylish”
“good for working out”
“Color variations were nice”
“Seems very durable”
“Soft and comfy”
What buyers complain about
“size small”
“Was used”
“Not comfortable at all”
“Not for wide feet”
“Seems quality in Nike below $120 are lacking”
“they are already coming apart”
“expensive”
“Also, Nike does not make a wide sneaker so anything that says wide is not correct”
“Wrong color shoes sent”
“the leather stretch is not good dont know why”
Top return reasons
Common jordan 12 questions
- Is jordan 12 profitable to sell on Amazon United States?
- The niche generates $414K/yr across 175 tracked products. 48 of 57 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the jordan 12 niche?
- 23 brands and 464 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in jordan 12?
- Top complaints mined from reviews: Size-Overall, Product Condition, Comfort-Overall. The return rate is 6.1% — above our launch gate.
- When does demand for jordan 12 peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 11.3× the quietest.
- What does it cost to enter the jordan 12 niche?
- Listings span $7.99–$317.49; the average listing price is $109.17 (sweet spot $15–$100). The average incumbent carries 2,206 reviews — the moat a new listing must climb.