Jordan 12

Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $414K a year.

Searches, last 12 months

7.6M

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

0.1%

Market size, estimated

$414Ka year

Peak month

March11.3× the quietest month

Top search term

jordans for men2.0M searches a year

Listings sell for $109.17 on average, from $7.99 to $317.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $109.17 that is $0 to $11K a year per listing.

Average price

$109.17above the $15 to $100 sweet spot

Price range

$7.99–$317.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

6.1%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #788 within Shoes. It carries 2,206 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

88%

Out of stock, average day

5.1%

Average rank

#788in Shoes

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,206per listing

Listings tracked

175

57 products launched here in the last 12 months. 48 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

57

Successful launches

48Amazon's first-year sales bar

Average brand age

48 months