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Jojo Siwa Backpack

Fail

Shoppers spend an estimated $6K a year here, so Jojo Siwa Backpack is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$6K/yr12K searches / yr
90-day growth
+159.8%search demand this quarter
Competition
57%top-5 click share · 13 brands · 20 sellers

Flapen Score

Jojo Siwa Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jojo Siwa Backpack is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jojo Siwa Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Jojo Siwa Backpack 12K times last year and spent an estimated $6K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +159.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+159.8%
Conversion, latest week
1.6%
Market size, estimated
$6Ka year
Peak month
August18.6× the quietest month
Top search term
jojo siwa backpack10K searches a year

02 · Price

A sale here is worth $30.72.

Listings sell for $30.72 on average, from $4.76 to $71.60. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $30.72 that is $0 to $3K a year per listing.

Average price
$30.72inside the $15 to $100 sweet spot
Price range
$4.76–$71.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #3,589 within Backpacks. It carries 623 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
11.8%
Average rank
#3,589in Backpacks
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
623per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Jojo Siwa Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 223%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 15%)

Demand

Jojo Siwa Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 18.6×

Search terms

Top Jojo Siwa Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jojo siwa backpack10K/yr
  • jojo backpack1K/yr
  • jojo siwa bookbag674/yr
  • jojo siwa backpack for girls478/yr
  • jojo siwa backpack with lunch box45/yr

Reviews and returns

What reviews say buyers love and hate about Jojo Siwa Backpack

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
9.6%of orders come back
“Larger than I expected”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jojo Siwa Backpack questions

Answered from the same tracked data.