Jojo Siwa Backpack
FailShoppers spend an estimated $6K a year here, so Jojo Siwa Backpack is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $6K/yr12K searches / yr
- 90-day growth
- +159.8%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 20 sellers
Flapen Score
Jojo Siwa Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jojo Siwa Backpack is stronger. Inside it, weaker.
Market
The Jojo Siwa Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Jojo Siwa Backpack 12K times last year and spent an estimated $6K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +159.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +159.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $6Ka year
- Peak month
- August18.6× the quietest month
- Top search term
- jojo siwa backpack10K searches a year
02 · Price
A sale here is worth $30.72.
Listings sell for $30.72 on average, from $4.76 to $71.60. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $30.72 that is $0 to $3K a year per listing.
- Average price
- $30.72inside the $15 to $100 sweet spot
- Price range
- $4.76–$71.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 9.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #3,589 within Backpacks. It carries 623 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 72%
- Out of stock, average day
- 11.8%
- Average rank
- #3,589in Backpacks
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 623per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Jojo Siwa Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ruz Girls Jojo Siwa 16 Backpack with Detachable Lunch bag Kids School Dance Large
- Price
- $21.98
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 2y ago

Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 White
- Price
- $9.54
- Rating
- 4.7/5
- Reviews
- 1,112
- Age
- 7y ago

Ruz Girls Jojo Siwa 16 Backpack with Detachable Lunch bag Kids School Dance Large
- Price
- $21.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Nickelodeon Jojo Siwa Lifes A Party Sweet Celebrations Graphic Backpack 5 PC Mega Set
- Price
- $32.05
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 6y ago

Peppa Pig Backpack | Backpacks for Girls | Kids School Bag
- Price
- $28.10
- Rating
- 4.7/5
- Reviews
- 4,286
- Age
- 8y ago
Trending
estimated 90-day click momentum
atgark Toddler Backpack for Boys 2-5: Preschool Kindergarten Backpack - 13 Daycare Backpack Fit A4 Folder
- Price
- $22.44
- Rating
- 4.8/5
- Reviews
- 669
- Age
- 2y ago

Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Set (Backpack Pencil Case Lunch Box)
- Price
- $62.07
- Rating
- 4.9/5
- Reviews
- 66
- Age
- 4mo ago

NICEFORNICE School Backpack for Girls - 17 Inch Kids Cheetah Backpacks Ages 6-8 - Cute Rainbow Leopard Print School Bag for Kindergarten
- Price
- $34.09
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle
- Price
- $30.50
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Backpack (15.5 x 11.75 x 6)
- Price
- $31.95
- Rating
- 4.9/5
- Reviews
- 66
- Age
- 4mo ago
Newest
by launch date
Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Backpack (15.5 x 11.75 x 6)
- Price
- $31.95
- Rating
- 4.9/5
- Reviews
- 66
- Age
- 4mo ago

Travelers Choice Kids JoJo the Bears School Adventure Jungle Backpack (15.5 x 11.75 x 6)
- Price
- $34.52
- Rating
- 4.9/5
- Reviews
- 66
- Age
- 4mo ago

Travelers Choice Kids JoJo the Bears School Adventure Under the Sea Set (Backpack Pencil Case Lunch Box)
- Price
- $62.07
- Rating
- 4.9/5
- Reviews
- 66
- Age
- 4mo ago

NICEFORNICE School Backpack for Girls - 17 Inch Kids Cheetah Backpacks Ages 6-8 - Cute Rainbow Leopard Print School Bag for Kindergarten
- Price
- $34.09
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle
- Price
- $30.50
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
20
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
15%
- Ruz31%
- Nickelodeon23%
- Peppa Pig9%
- Traveler's Choice9%
- Bioworld7%
- Sharecolor6%
- Open — no brand owns it (7 brands, 15%)
Demand
Jojo Siwa Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 18.6×
Search terms
Top Jojo Siwa Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jojo siwa backpack10K/yr
- jojo backpack1K/yr
- jojo siwa bookbag674/yr
- jojo siwa backpack for girls478/yr
- jojo siwa backpack with lunch box45/yr
Reviews and returns
What reviews say buyers love and hate about Jojo Siwa Backpack
We read the reviews and the return reasons for every product selling here.
“Larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jojo Siwa Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









