Johnny Was

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

522K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

0.1%

Market size, estimated

$98Ka year

Peak month

July1.6× the quietest month

Top search term

johnny was188K searches a year

Listings sell for $125.81 on average, from $7.11 to $303.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $125.81 that is $0 to $13K a year per listing.

Average price

$125.81above the $15 to $100 sweet spot

Price range

$7.11–$303.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

9.6%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #83,691 within Dresses. It carries 706 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

77%

Out of stock, average day

35.0%

Average rank

#83,691in Dresses

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

706per listing

Listings tracked

232

160 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

160

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months