Johnny Was
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Review moat
Good706.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$125.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.11–$303.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$98K$98K/yr · 522K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad9.6%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is johnny was profitable on Amazon?
According to Flapen's Amazon United States niche tracking, johnny was is a $98K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
johnny was market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $157K–$189K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #83,691
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 55%
- Out of stock
- 35.0%
- Avg brand age
- 37 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
45
Top-5 brand share
90%
Top 20: 98%
Top-5 click share
11%
Top 20: 30%
Open market
13%
- Johnny Was75%
- LauraKlein4%
- St.Lareina4%
- Lilly Pulitzer3%
- Grosy1%
- MASCOMODA1%
- Open — no brand owns it (24 brands, 13%)
johnny was demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top johnny was search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- johnny was188K/yr
- johnny was clothing for women122K/yr
- johnny was tops21K/yr
- johnny was dresses26K/yr
- johnny was clearance58K/yr
- johnny was dress21K/yr
- johnny was outlet30K/yr
- johnny was sale21K/yr
- johnny was clothing18K/yr
- johnny was tops for women14K/yr
Top johnny was products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnny Was Maddy Legging - J66526-1 (Black Large)
Johnny Was$134.885.0★1 rev
Johnny Was Womens The Janie Favorite Short Sleeve Henley Tee- Kahlan Kahlani Large
Johnny Was$140.875.0★3 rev
Johnny Was Womens Maya Mesh Midi Dress - Luna Meadows Luna Meadows MD One Size
Johnny Was$244.320.0★0 rev
Johnny Was Womens Margot Blouse - Rolanda Rolanda Large
Johnny Was$120.205.0★1 rev
Johnny Was Womens The Janie Favorite Button Neck Tee- Delmira Delmira LG One Size
Johnny Was$139.930.0★0 rev
Newest
by launch date
Johnny Was Womens Elbow Sleeve V-Neck Mesh Midi Dress - Celiora Navy Celiora Navy MD One Size
Johnny Was$247.970 rev
Johnny Was Maddy Legging - J66526-1 (Black Large)
Johnny Was$134.881 rev
Johnny Was Womens The Janie Favorite Button Neck Tee- Delmira Delmira LG One Size
Johnny Was$139.930 rev
Johnny Was Womens The Janie Favorite Polo Swing Dress- Orlaya Black Orlaya LG One Size
Johnny Was$200.290 rev
Johnny Was Womens Short Sleeve Mesh V-Neck Tee - Miko Miko MD One Size
Johnny Was$129.480 rev
Trending
90-day click momentumJohnny Was Womens The Janie Favorite Button Neck Tee- Delmira Delmira LG One Size
Johnny Was$139.930.0★
Johnny Was Womens Margot Blouse - Rolanda Rolanda Large
Johnny Was$120.205.0★
Johnny Was Womens The Janie Favorite Polo Swing Dress- Orlaya Black Orlaya LG One Size
Johnny Was$200.290.0★
Johnny Was Womens Elbow Sleeve V-Neck Mesh Midi Dress - Celiora Navy Celiora Navy MD One Size
Johnny Was$247.970.0★
Johnny Was Womens Short Sleeve Mesh V-Neck Tee - Miko Miko MD One Size
Johnny Was$129.480.0★
What reviews say buyers love and hate about johnny was
What buyers praise and complain about, mined from review topics.What buyers love
“Love the shirt fits perfect its very flattering”
“So comfortable”
“The color is accurate”
“Good Quality Material”
“Very soft and comfortable on your skin”
“cute style”
“Well made, beautiful colors”
“it is exactly what I wanted”
“Worth the price”
“The shirt is a crew neck, fits true to size and is lightweight”
What buyers complain about
“Item runs large”
“color isn't as shown”
“overpriced for the horrible quality”
“The material is very odd”
“Not worth the money”
“Too long and too narrow”
“This shirt is advertised as cotton, it is not”
“Itchy dress”
“chest area was not ar roomy as other Medium tops”
“then they got really hard and crunchy”
Top return reasons
Common johnny was questions
- Is johnny was profitable to sell on Amazon United States?
- The niche generates $98K/yr across 232 tracked products. 2 of 160 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the johnny was niche?
- 30 brands and 45 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in johnny was?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.6% — above our launch gate.
- When does demand for johnny was peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the johnny was niche?
- Listings span $7.11–$303.52; the average listing price is $125.81 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.