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John Cena Costume

Fail

Shoppers spend an estimated $27K a year here, so John Cena Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$27K/yr109K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
51%top-5 click share · 17 brands · 64 sellers

Flapen Score

John Cena Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, John Cena Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Cena Costume market on Amazon at a glance

Shoppers on Amazon United States searched for John Cena Costume 109K times last year and spent an estimated $27K. The top 5 brands take 75% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
0.9%
Market size, estimated
$27Ka year
Top search term
john cena costume65K searches a year

02 · Price

A sale here is worth $26.97.

Listings sell for $26.97 on average, from $6.79 to $64.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.97 that is $0 to $3K a year per listing.

Average price
$26.97inside the $15 to $100 sweet spot
Price range
$6.79–$64.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,824 within Sport Headbands. It carries 2,990 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
86%
Out of stock, average day
15.4%
Average rank
#1,824in Sport Headbands
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,990per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top John Cena Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

64

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

22%

  • Brand 131%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 58%
  • Brand 63%

Demand

John Cena Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.5× · 8 of 12 months tracked

Search terms

Top John Cena Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • john cena costume65K/yr
  • john cena costume for kids20K/yr
  • john cena wristbands12K/yr
  • john cena costume kids4K/yr
  • john cena kids costume4K/yr
  • john cena halloween costume3K/yr

Reviews and returns

What reviews say buyers love and hate about John Cena Costume

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Quality-Overall”
3.8%of orders come back
“The quality was bad and the headband and wrist bands are so small”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common John Cena Costume questions

Answered from the same tracked data.