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Joe Dirt Shirt

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $10K a year here, so Joe Dirt Shirt is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$10K/yr107K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
38%top-5 click share · 12 brands · 20 sellers

Flapen Score

Joe Dirt Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Joe Dirt Shirt is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joe Dirt Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Joe Dirt Shirt 107K times last year and spent an estimated $10K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.5%
Market size, estimated
$10Ka year
Peak month
June111.1× the quietest month
Top search term
joe dirt 4th of july shirt79K searches a year

02 · Price

A sale here is worth $17.09.

Listings sell for $17.09 on average, from $10.12 to $27.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $17.09 that is $0 to $2K a year per listing.

Average price
$17.09inside the $15 to $100 sweet spot
Price range
$10.12–$27.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #30,537 within T-Shirts. It carries 182 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
57%
Out of stock, average day
16.4%
Average rank
#30,537in T-Shirts
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
182per listing
Listings tracked
46

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Joe Dirt Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$292$583$875$1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

20

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 77%

Open market

4%

  • Generic42%
  • InterStellux33%
  • Kozmoz Inspire12%
  • PNORATM5%
  • You Don’t Have No Whistlin’ Bungholes t -shir t2%
  • weokwock2%
  • Open — no brand owns it (6 brands, 4%)

Demand

Joe Dirt Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 111.1×

Reviews and returns

What reviews say buyers love and hate about Joe Dirt Shirt

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Material Quality”
3.7%of orders come back
“Shirt material isn't great”
A buyer, on “Material Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Joe Dirt Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data