Jock Strap

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

1.0%

Market size, estimated

$420Ka year

Peak month

July1.2× the quietest month

Top search term

jock straps for men802K searches a year

Listings sell for $16.94 on average, from $7.62 to $46.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $16.94 that is $4K to $8K a year per listing.

Average price

$16.94inside the $15 to $100 sweet spot

Price range

$7.62–$46.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

3.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #463 within Athletic Supporters. It carries 2,805 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

99%

Out of stock, average day

0.9%

Average rank

#463in Athletic Supporters

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,805per listing

Listings tracked

108

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months