Jock Strap
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Great$7.62–$46.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$420K$420K/yr · 2.6M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,804.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Is jock strap profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jock strap is a $420K/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
jock strap market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $424K–$508K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #463
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 77%
- Out of stock
- 0.9%
- Avg brand age
- 52 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
49
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
20%
Top 20: 47%
Open market
26%
- JOCKMAIL22%
- GYM19%
- BSHETR14%
- Arjen Kroos9%
- Calvin Klein5%
- KAREN SPACE5%
jock strap demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top jock strap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jock straps for men802K/yr
- jockstrap519K/yr
- mens jockstrap185K/yr
- jock strap246K/yr
- jockstraps for men225K/yr
- jockmail134K/yr
- athletic supporters for men73K/yr
- jockstraps55K/yr
- mens jockstrap underwear26K/yr
- jock44K/yr
Top jock strap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GYM Mens Old School Jockstrap (Large White 1-Pack)
GYM$13.284.5★11,966 rev
BSHETR Mens Jockstraps Athletic Supporters 4-Pack Cotton Work Out Underwear (Black(4-Pack) Medium 28-30 71cm-76cm)
BSHETR$19.854.5★7,921 rev
GYM Mens Old School Jockstrap (Large Black 1-Pack)
GYM$13.254.5★11,966 rev
Mens Jockstrap Underwear Wide Belt Athletic Supporter Mens Thongs Sport Underwear Jock Strap (Medium 204black)
JOCKMAIL$10.154.4★1,380 rev
Mens Jockstrap Underwear Wide Belt Athletic Supporter Mens Thongs Sport Underwear Jock Strap (XX-Large 201blue)
JOCKMAIL$9.794.4★1,380 rev
Newest
by launch date
KAREN SPACE Jock Straps Low Rise Breathable Sexy Mesh Athletic Supporters T-Back Underwear 1824SD-Black M
KAREN SPACE$9.279 rev
Nike Mens Essential Micro Stretch Jock Strap 3pk Underwear
Nike$44.2148 rev
GYM Mens Old School Jockstrap with 2 Waistband (Army Green Medium)
GYM$13.33389 rev
Mens Jockstrap Underwear Wide Belt Athletic Supporter Mens Thongs Sport Underwear Jock Strap (Medium 204black)
JOCKMAIL$10.151,380 rev
Mens Jockstrap Underwear Wide Belt Athletic Supporter Mens Thongs Sport Underwear Jock Strap (XX-Large 201blue)
JOCKMAIL$9.791,380 rev
Trending
90-day click momentumKAREN SPACE Jock Straps Low Rise Breathable Sexy Mesh Athletic Supporters T-Back Underwear 1824SD-Black M
KAREN SPACE$9.274.7★
Nike Mens Essential Micro Stretch Jock Strap 3pk Underwear
Nike$44.214.6★
Golberg Mens Athletic Supporter 2 Pack Black Large
GOLBERG G$24.364.4★
GYM Mens Old School Jockstrap (Large Black 1-Pack)
GYM$13.254.5★
BAMBOO COOL Mens Tagless Briefs Coverd Waistband Comfort Soft Underwear with Contour Pouch Breathable Underpants Multipacks Black blue
BAMBOO COOL$30.774.6★
What reviews say buyers love and hate about jock strap
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Good comfortable”
“they are good as advertised”
“Good Value for Money”
“Comfy material”
“Cute strap”
“Works as advertised”
“elasticity very well”
“Work well as designed”
“Natural lifted look and feel”
What buyers complain about
“Too tight”
“terrible quality”
“I probably wouldn't recommend for anyone with a larger waist”
“That said, the material itself does feel a bit on the cheaper side”
“Not very comfortable”
“Front pouch is too narrow and lacks contour”
“I made it about a mile before the pain made me have to stop”
“This specific jock strap is slightly uncomfortable”
“Doesn't last forever”
“Don't order this in black”
Top return reasons
Common jock strap questions
- Is jock strap profitable to sell on Amazon United States?
- The niche generates $420K/yr across 108 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the jock strap niche?
- 19 brands and 49 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in jock strap?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Waist Fit. The return rate is 3.4%.
- When does demand for jock strap peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the jock strap niche?
- Listings span $7.62–$46.30; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 2,805 reviews — the moat a new listing must climb.