Is jjk keychain profitable to sell on Amazon United States?

The niche generates $31K/yr across 64 tracked products. 2 of 23 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the jjk keychain niche?

33 brands and 109 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in jjk keychain?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.5%.

What does it cost to enter the jjk keychain niche?

Listings span $4.91–$176.49; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.

Jjk Keychain

Worth a look

Shows a thin review moat (152 avg reviews), but a small market ($31K/yr) keeps it on the watch list.

Review moat

Great151.55

avg incumbent reviews — the moat a new listing must climb

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$15.96

avg listing price — sweet spot $15–$100

Price range

Good$4.91–$176.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 212K searches

Signals No Dominant Brand

Is jjk keychain profitable on Amazon?

According to Flapen's Amazon United States niche tracking, jjk keychain is a $31K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

jjk keychain market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 0.9%
Avg BSR: #22,173
Page quality: 0%
Prime: 78%
Sponsored: 63%
Out of stock: 4.5%
Avg brand age: 30 months
Avg seller age: 164 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

33 flat

Sellers

109

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

27%

Top 20: 70%

Open market

50%

Funko16%
SONGCHANGJEWELRY12%
BANDAI6%
Great Eastern Entertainment6%
CHAOZI05%
MINISO5%

jjk keychain demand & seasonality

Weekly Amazon search volume, last 19 weeks — -2.1% search growth over the last 90 days.

Open Trend

Top jjk keychain search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jjk keychain80K/yr +0.5%1.0% conv.
jujutsu kaisen keychain46K/yr -13.9%1.0% conv.
gojo keychain39K/yr -5.6%1.4% conv.
jjk keychains10K/yr +20.6%0.7% conv.
yuji keychain7K/yr +22.2%0.3% conv.
sukuna keychain10K/yr +11.1%0.7% conv.
jjk plush keychain8K/yr -0.6%0.3% conv.
jjk keychain plush7K/yr -5.7%0.4% conv.
gojo satoru keychain4K/yr -16.1%1.1% conv.

All search terms

Top jjk keychain products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sunrise Magical Warfare Ball Chain Mascot Yujin Toratsuchi Anime Popular Character Collection Size: H 5.1 inches (13 cm)

BANDAI$14.304.6★55 rev

Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor

Funko$13.514.7★208 rev

CHAOZI0 6pcs Jujutsu Kaisen Keychain Pendant Anime double-sided transparent acrylic pendant keychain pendant

CHAOZI0$14.864.5★71 rev

MINISO Random 1pc Jujutsu Kaisen Plush Keychain Set Officially Licensed Anime Soft Vinyl Pendant Gojo Yuji Megumi Sukuna Cute Bag Charm Gift for Anime Fans

MINISO$26.784.2★10 rev

PUCAPOCO JJK Keychain Kawaii Plush Anime Keychain Bag Charms for Purse Backpack Car Best Friend (Style 4)

PUCAPOCO$13.684.6★164 rev

Newest

by launch date

MINISO Random 1pc Jujutsu Kaisen Plush Keychain Set Officially Licensed Anime Soft Vinyl Pendant Gojo Yuji Megumi Sukuna Cute Bag Charm Gift for Anime Fans

MINISO$26.7810 rev

4mo ago

puremind JJK Plush Figures 6-Pack Set Officially Licensed Jujutsu Kaisen Blind Box Plushies 6 Unique Vinyl Plush Mini Figures with No Duplicates Cat-Ear Anime Plush Collectible Gift Set

puremind$176.494 rev

5mo ago

Bioworld Jujutsu Kaisen Favorite Characters Multi Charm Keychain

Bioworld$13.232 rev

5mo ago

JJK Fushiguro Toji-Inspired Keychain Engraved Cursed with Coiled Handle Dark Anime Gift for JJK Fans

SONGCHANGJEWELRY$13.0019 rev

8mo ago

Babymiu Anime JJK Embroidered Keychain4 Pack Cartoon Cute Gifts Merch Party Supplies Key JDM Jet Tag Double Sided with Key Ring for Purse Charms Motorcycles Scooters Car Accessories

Babymiu$13.5411 rev

9mo ago

What reviews say buyers love and hate about jjk keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Better than other brands”

Advertised Vs Actual Product13%

“Exactly as described and pictured”

Size-Overall8%

“It matches perfectly”

Gifting Purpose6%

“Wonderful subtle gift”

Chain/Key Quality6%

“Really cute anime keychain”

Strength5%

“Cute and Sturdy”

Color4%

“Colors are accurate”

Durability4%

“didnt break easily when I pulled at it for a durability test”

Weight Heavy4%

“Bigger and heavier than I expected”

Soft Feel3%

“His face is made of the smooth soft plastic which I like, I also love the details of the face and his hair”

What buyers complain about

Quality-Overall22%

“Poor quality”

Durability20%

“Broke quickly”

Size-Overall16%

“Larger than expected”

Color6%

“Grey not black”

Thickness4%

“Thought the gold part would be thicker”

Value For Money4%

“My 18 year old loves this although I thought it was overpriced”

Audio Quality4%

“No sound”

Stiffness4%

“rigid enough to keep it attached through normal use”

Defective Material/Parts2%

“some parts are a bit off”

Chain/Key Quality2%

“the keychains were all scratched up”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product8%

Color6%

Value For Money6%

Defective Material/Parts5%

Length3%

Functionality-Overall2%

Width2%

Quality-Overall2%