Skip to content

Jiu Jitsu

Fail

Buyers convert on only 0.9% of searches, so Jiu Jitsu is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$285K/yr613K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
36%top-5 click share · 15 brands · 20 sellers

Flapen Score

Jiu Jitsu against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jiu Jitsu is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jiu Jitsu market on Amazon at a glance

Shoppers on Amazon United States searched for Jiu Jitsu 613K times last year and spent an estimated $285K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months
613K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
0.9%
Market size, estimated
$285Ka year
Peak month
December4.3× the quietest month
Top search term
jiu jitsu227K searches a year

02 · Price

A sale here is worth $50.49.

Listings sell for $50.49 on average, from $13.07 to $365.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $50.49 that is $5K to $13K a year per listing.

Average price
$50.49inside the $15 to $100 sweet spot
Price range
$13.07–$365.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #124 within Martial Arts. It carries 5,034 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#124in Martial Arts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,034per listing
Listings tracked
41

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Jiu Jitsu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

12%

  • Brand 143%
  • Brand 217%
  • Brand 313%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 12%)

Demand

Jiu Jitsu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Jiu Jitsu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jiu jitsu227K/yr
  • bjj127K/yr
  • jiu jitsu gifts80K/yr
  • jujitsu41K/yr
  • jiu jitsu gifts for men17K/yr
  • jiujitsu12K/yr
  • bjj gear12K/yr
  • jiu jitsu accessories12K/yr
  • jiu jitsu gear11K/yr
  • bjj accessories for men8K/yr

Reviews and returns

What reviews say buyers love and hate about Jiu Jitsu

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Unfortunately, not the best build quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jiu Jitsu questions

Answered from the same tracked data.