- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $285K/yr613K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 36%top-5 click share · 15 brands · 20 sellers
Flapen Score
Jiu Jitsu against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jiu Jitsu is stronger. Inside it, weaker.
Market
The Jiu Jitsu market on Amazon at a glance
Shoppers on Amazon United States searched for Jiu Jitsu 613K times last year and spent an estimated $285K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.
- Searches, last 12 months
- 613K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $285Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- jiu jitsu227K searches a year
02 · Price
A sale here is worth $50.49.
Listings sell for $50.49 on average, from $13.07 to $365.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $50.49 that is $5K to $13K a year per listing.
- Average price
- $50.49inside the $15 to $100 sweet spot
- Price range
- $13.07–$365.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$13K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #124 within Martial Arts. It carries 5,034 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #124in Martial Arts
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,034per listing
- Listings tracked
- 41
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Jiu Jitsu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Grappling Dummy MMA Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED
- Price
- $50.66
- Rating
- 4.4/5
- Reviews
- 1,057
- Age
- 2y ago

Elite Sports IBJJF Ultra Light BJJ Brazilian Jiu Jitsu Gi for Kids with Preshrunk Fabric and Free Belt (Black 1)
- Price
- $43.55
- Rating
- 4.8/5
- Reviews
- 5,689
- Age
- 8y ago

Elite Sports BJJ GI for Men IBJJF Kimono BJJ Jiujitsu GIS W/Preshrunk Fabric & Free Belt (See Special Sizing Guide)
- Price
- $58.34
- Rating
- 4.7/5
- Reviews
- 8,963
- Age
- 5y ago

Gold BJJ Jiu Jitsu Backpack - Heavy Duty Gym Bag with Waterproof Gi Pocket (Black)
- Price
- $63.56
- Rating
- 4.6/5
- Reviews
- 1,070
- Age
- 8y ago

Gold BJJ Home Jiu Jitsu Mats - Extra Thick 1.5 Interlocking Puzzle Mats for Grappling Wrestling MMA & Judo Training Room Flooring (Black and Grey 33 Sq Ft)
- Price
- $157.46
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Elite Sports IBJJF Ultra Light BJJ Brazilian Jiu Jitsu Gi for Kids with Preshrunk Fabric and Free Belt (Black 1)
- Price
- $43.55
- Rating
- 4.8/5
- Reviews
- 5,689
- Age
- 8y ago

SERMEJO Wrestling Mat Inflatable 8x8/ 10x10 FT Flodable Jiu Jitsu Mats Portable 4 for Home Training BJJ MMA Grappling Judo Martial Art Boxing Indoor Outdoor (Carbon Grey 10 ft x 10 ft x 4 in)
- Price
- $365.80
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Elite Sports IBJJF Ultra Light BJJ Brazilian Jiu Jitsu Gi for Kids with Preshrunk Fabric and Free Belt (Green 1)
- Price
- $44.37
- Rating
- 4.8/5
- Reviews
- 5,689
- Age
- 8y ago

Elite Sports Bjj Gi for Men - Brazilian Jiu Jitsu Gi - Preshrunk sweat wicking Fabric - Machine washable - Free white Belt
- Price
- $58.27
- Rating
- 4.7/5
- Reviews
- 8,963
- Age
- 10y ago

Elite Sports IBJJF Ultra Light BJJ Brazilian Jiu Jitsu Gi for Kids with Preshrunk Fabric and Free Belt (White 1)
- Price
- $43.75
- Rating
- 4.8/5
- Reviews
- 5,689
- Age
- 8y ago
Newest
by launch date
SERMEJO Wrestling Mat Inflatable 8x8/ 10x10 FT Flodable Jiu Jitsu Mats Portable 4 for Home Training BJJ MMA Grappling Judo Martial Art Boxing Indoor Outdoor (Carbon Grey 10 ft x 10 ft x 4 in)
- Price
- $365.80
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

BJJ Flashcards Jiu Jitsu Training 100 Cards Set | Step-by-Step Techniques Grappling Drills Jiu Jitsu Stuff Accessories and Gift for Beginners & Advanced
- Price
- $40.87
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 6mo ago

Gold BJJ Home Jiu Jitsu Mats - Extra Thick 1.5 Interlocking Puzzle Mats for Grappling Wrestling MMA & Judo Training Room Flooring (Black and Grey 33 Sq Ft)
- Price
- $157.46
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

Jeasona Mens Jiu Jitsu Gifts Brazilian Jiu Jitsu Socks Martial Arts Fun Birthday Gifts for Men
- Price
- $13.51
- Rating
- 4.7/5
- Reviews
- 6,135
- Age
- 1y ago

Grappling Dummy MMA Jiu Jitsu Grappling Wrestling Dummy Made from Durable Canvas Fabrics MMA Dummy for Multiple Drills UNFILLED
- Price
- $50.66
- Rating
- 4.4/5
- Reviews
- 1,057
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
20
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 77%
Open market
12%
- Elite Sports43%
- Jendila17%
- Gold BJJ13%
- RDX9%
- Jeasona3%
- LAFROI3%
- Open — no brand owns it (9 brands, 12%)
Demand
Jiu Jitsu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Jiu Jitsu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jiu jitsu227K/yr
- bjj127K/yr
- jiu jitsu gifts80K/yr
- jujitsu41K/yr
- jiu jitsu gifts for men17K/yr
- jiujitsu12K/yr
- bjj gear12K/yr
- jiu jitsu accessories12K/yr
- jiu jitsu gear11K/yr
- bjj accessories for men8K/yr
Reviews and returns
What reviews say buyers love and hate about Jiu Jitsu
We read the reviews and the return reasons for every product selling here.
“Unfortunately, not the best build quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jiu Jitsu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









