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Jinu Hat

Fail

Shoppers spend an estimated $41K a year here, so Jinu Hat is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$41K/yr123K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
33%top-5 click share · 29 brands · 40 sellers

Flapen Score

Jinu Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jinu Hat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jinu Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Jinu Hat 123K times last year and spent an estimated $41K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
1.7%
Market size, estimated
$41Ka year
Top search term
kpop demon hunters hat34K searches a year

02 · Price

A sale here is worth $19.79.

Listings sell for $19.79 on average, from $7.68 to $50.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.79 that is $0 to $2K a year per listing.

Average price
$19.79inside the $15 to $100 sweet spot
Price range
$7.68–$50.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #17,136 within Baseball Caps. It carries 300 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
13.6%
Average rank
#17,136in Baseball Caps
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
300per listing
Listings tracked
47

04 · Newcomers

6 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Jinu Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

40

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

33%

Top 20: 75%

Open market

34%

  • Brand 124%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Jinu Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top Jinu Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop demon hunters hat34K/yr
  • kpop hat11K/yr
  • kpop demon hunter hat9K/yr
  • k pop demon hunters hat8K/yr
  • jinu hat34K/yr
  • demon hat5K/yr
  • demon hunters hat4K/yr
  • demon hunter hat7K/yr
  • kpop demon hat4K/yr
  • jinu hat kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Jinu Hat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
5.1%of orders come back
“so the hat seems to fit larger than normal”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jinu Hat questions

Answered from the same tracked data.