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Jewelry Chest

Fail

Buyers convert on only 0.4% of searches, so Jewelry Chest is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$69K/yr122K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
28%top-5 click share · 29 brands · 37 sellers

Flapen Score

Jewelry Chest against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jewelry Chest is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewelry Chest market on Amazon at a glance

Shoppers on Amazon United States searched for Jewelry Chest 122K times last year and spent an estimated $69K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
0.4%
Market size, estimated
$69Ka year
Peak month
December2.9× the quietest month
Top search term
jewelry armoires with drawers6K searches a year

02 · Price

A sale here is worth $155.73.

Listings sell for $155.73 on average, from $44.67 to $321.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $155.73 that is $0 to $16K a year per listing.

Average price
$155.73above the $15 to $100 sweet spot
Price range
$44.67–$321.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 42.3% of listings are out of stock. The average listing ranks #125 within Shoe, Jewelry & Watch Accessories. It carries 1,680 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
74%
Out of stock, average day
42.3%
Average rank
#125in Shoe, Jewelry & Watch Accessories
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,680per listing
Listings tracked
72

04 · Newcomers

13 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
35 months

Products

Top Jewelry Chest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

37

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

28%

Top 20: 63%

Open market

33%

  • Brand 121%
  • Brand 213%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Jewelry Chest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Jewelry Chest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewelry armoires with drawers6K/yr
  • hives and honey jewelry armoire18K/yr
  • standing floor jewelry armoire10K/yr
  • extra large jewelry armoire9K/yr
  • black jewelry armoire9K/yr
  • jewelry chest armoire cabinet14K/yr
  • jewelry furniture cabinet6K/yr
  • standing jewelry boxes for women7K/yr
  • jewelry chest standing9K/yr
  • free standing jewelry box6K/yr

Reviews and returns

What reviews say buyers love and hate about Jewelry Chest

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Storage Capacity”
9%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“There should be better quality control”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jewelry Chest questions

Answered from the same tracked data.