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Jetkids By Stokke

Fail

The top 5 brands take 100% of clicks, so Jetkids By Stokke is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$109K/yr94K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
85%top-5 click share · 4 brands · 8 sellers

Flapen Score

Jetkids By Stokke against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jetkids By Stokke is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jetkids By Stokke market on Amazon at a glance

Shoppers on Amazon United States searched for Jetkids By Stokke 94K times last year and spent an estimated $109K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
0.6%
Market size, estimated
$109Ka year
Peak month
July1.7× the quietest month
Top search term
stokke jetkids bedbox14K searches a year

02 · Price

A sale here is worth $194.43.

Listings sell for $194.43 on average, from $24.58 to $254.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $194.43 that is $0 to $19K a year per listing.

Average price
$194.43above the $15 to $100 sweet spot
Price range
$24.58–$254.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
14.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #1,310 within Luggage. It carries 433 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
21.4%
Average rank
#1,310in Luggage
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
433per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Jetkids By Stokke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 22%
  • Brand 32%
  • Brand 41%

Demand

Jetkids By Stokke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Jetkids By Stokke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stokke jetkids bedbox14K/yr
  • jetkids bedbox10K/yr
  • jetkids13K/yr
  • jetkids by stokke16K/yr
  • stokke jetkids18K/yr
  • jet kids5K/yr
  • jetkids bed box4K/yr
  • stokke bedbox4K/yr
  • stokke travel bed2K/yr
  • bedbox2K/yr

Reviews and returns

What reviews say buyers love and hate about Jetkids By Stokke

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
14.6%of orders come back
“The backpack that came with it is very small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jetkids By Stokke questions

Answered from the same tracked data.