Jester Hat

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

+53.4%

Conversion, latest week

1.1%

Market size, estimated

$92Ka year

Peak month

October6.9× the quietest month

Top search term

jester hat275K searches a year

Listings sell for $21.02 on average, from $5.96 to $62.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $21.02 that is $2K to $5K a year per listing.

Average price

$21.02inside the $15 to $100 sweet spot

Price range

$5.96–$62.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

7.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #29,273 within Headwear. It carries 186 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

86%

Out of stock, average day

15.5%

Average rank

#29,273in Headwear

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

186per listing

Listings tracked

56

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months