Skip to content

Jelly Roll Shirt

Fail

Shoppers spend an estimated $36K a year here, so Jelly Roll Shirt is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$36K/yr165K searches / yr
90-day growth
+146.7%search demand this quarter
Competition
49%top-5 click share · 10 brands · 11 sellers

Flapen Score

Jelly Roll Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jelly Roll Shirt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Roll Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Jelly Roll Shirt 165K times last year and spent an estimated $36K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +146.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
+146.7%
Conversion, latest week
1.1%
Market size, estimated
$36Ka year
Peak month
September5.4× the quietest month
Top search term
jelly roll shirt69K searches a year

02 · Price

A sale here is worth $19.67.

Listings sell for $19.67 on average, from $9.77 to $35.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.67 that is $0 to $2K a year per listing.

Average price
$19.67inside the $15 to $100 sweet spot
Price range
$9.77–$35.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #53,497 within T-Shirts. It carries 114 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
88%
Out of stock, average day
1.7%
Average rank
#53,497in T-Shirts
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
114per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Jelly Roll Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

4%

  • Brand 162%
  • Brand 221%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 4%)

Demand

Jelly Roll Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.4×

Search terms

Top Jelly Roll Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly roll shirt69K/yr
  • jelly roll shirts for women17K/yr
  • jelly roll tshirt15K/yr
  • jelly roll shirts10K/yr
  • jelly roll t shirt13K/yr
  • jelly roll merchandise17K/yr
  • jelly roll merch15K/yr
  • jellyroll tshirt5K/yr
  • jelly roll shirt men4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Roll Shirt

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
7.5%of orders come back
“Could size down if wanted to”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jelly Roll Shirt questions

Answered from the same tracked data.