Jean Jacket with Fur

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

318K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

0.3%

Market size, estimated

$49Ka year

Peak month

December8.2× the quietest month

Top search term

denim blazer82K searches a year

Listings sell for $47.04 on average, from $18.03 to $390.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $47.04 that is $0 to $5K a year per listing.

Average price

$47.04inside the $15 to $100 sweet spot

Price range

$18.03–$390.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

16.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #688 within Coats, Jackets & Vests. It carries 1,921 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

5.2%

Average rank

#688in Coats, Jackets & Vests

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,921per listing

Listings tracked

382

109 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

109

Successful launches

8Amazon's first-year sales bar

Average brand age

35 months