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Jason Mask

Fail

Demand is soft, at -8.1% this quarter, so Jason Mask is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$381K/yr894K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
63%top-5 click share · 12 brands · 15 sellers

Flapen Score

Jason Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jason Mask is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jason Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Jason Mask 894K times last year and spent an estimated $381K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 894K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $381K a year.

Searches, last 12 months
894K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
2.2%
Market size, estimated
$381Ka year
Peak month
October46.9× the quietest month
Top search term
jason mask481K searches a year

02 · Price

A sale here is worth $19.38.

Listings sell for $19.38 on average, from $9.97 to $71.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $19.38 that is $15K to $19K a year per listing.

Average price
$19.38inside the $15 to $100 sweet spot
Price range
$9.97–$71.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$19K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #364 within Masks. It carries 1,040 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
8.4%
Average rank
#364in Masks
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,040per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Jason Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

15

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Brand 137%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Jason Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 46.9×

Search terms

Top Jason Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jason mask481K/yr
  • jason voorhees mask197K/yr
  • friday the 13th mask40K/yr
  • jason mask friday the 13th21K/yr
  • jason hockey mask20K/yr
  • friday the 13th jason mask3K/yr
  • jason x mask8K/yr
  • jason voorhees hockey mask15K/yr
  • neca jason mask4K/yr
  • jason mask adult39K/yr

Reviews and returns

What reviews say buyers love and hate about Jason Mask

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.6%of orders come back
“But my problem is the size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Jason Mask questions

Answered from the same tracked data.