Jake the Dog
FailShoppers spend an estimated $48K a year here, so Jake the Dog is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $48K/yr75K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 15 sellers
Flapen Score
Jake the Dog against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jake the Dog is stronger. Inside it, weaker.
Market
The Jake the Dog market on Amazon at a glance
Shoppers on Amazon United States searched for Jake the Dog 75K times last year and spent an estimated $48K. The top 5 brands take 83% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $48Ka year
- Top search term
- jake the dog hat38K searches a year
02 · Price
A sale here is worth $16.98.
Listings sell for $16.98 on average, from $6.60 to $30.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $16.98 that is $2K to $4K a year per listing.
- Average price
- $16.98inside the $15 to $100 sweet spot
- Price range
- $6.60–$30.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,334 within Baseball Caps. It carries 2,153 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 7.7%
- Average rank
- #4,334in Baseball Caps
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,153per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Jake the Dog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
12%
- Brand 150%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 65%
- Open — no brand owns it (5 brands, 12%)
Demand
Jake the Dog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 61.7× · 9 of 12 months tracked
Search terms
Top Jake the Dog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jake the dog hat38K/yr
- jake the dog beanie13K/yr
- jake hat7K/yr
- jake adventure time hat6K/yr
- jake hat adventure time5K/yr
- jake beanie3K/yr
- adventure time jake cap3K/yr
Reviews and returns
What reviews say buyers love and hate about Jake the Dog
We read the reviews and the return reasons for every product selling here.
“Wish I would have sized up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jake the Dog questions
Answered from the same tracked data.









