Jade Necklace
Worth a lookShows a sweet-spot price point ($22.74 avg), but weak search conversion (0.9%) keeps it on the watch list.
Avg price
Great$22.74avg listing price — sweet spot $15–$100
Review moat
Great204.43avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.00–$82.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay$141K$141K/yr · 676K searches
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Is jade necklace profitable on Amazon?
According to Flapen's Amazon United States niche tracking, jade necklace is a $141K/yr Amazon United States market (676K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
jade necklace market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $136K–$182K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #12,887
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.4%
- Avg brand age
- 40 months
- Avg seller age
- 170 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
31
Top-5 brand share
59%
Top 20: 93%
Top-5 click share
48%
Top 20: 83%
Open market
36%
- SmileBelle26%
- Oligage14%
- ZILENIU8%
- Teppdfann6%
- emmandsophie5%
- QVFVJA5%
jade necklace demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Top jade necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- jade necklace279K/yr
- jade necklaces for women101K/yr
- jade pendant86K/yr
- jade stone29K/yr
- jade pendants for women22K/yr
- jade pendant necklace23K/yr
- jade necklace for women17K/yr
- jade charm14K/yr
- jade crystal15K/yr
- jade necklace pendant10K/yr
Top jade necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SmileBelle Gold Green Heart Necklace Jade Necklace for Women as Green Gifts
SmileBelle$9.764.4★1,441 rev
Oligage Natural Jasper Jade Horse Pendant Necklace China Hand Carving Jewelry Fashion Jade Pendant Amulet Men Women Gifts (Gem Color : Green)
Oligage$21.954.4★11 rev
SmileBelle Jade Heart Necklace for Women Green Necklace Gifts Jewelry
SmileBelle$9.874.4★1,441 rev
Green Jade Necklace - Good Fortune Pendant - Jade Necklaces for Women
emmandsophie$11.954.0★61 rev
ZILENIU Green Jade Necklace Dainty Gemstone Coin Pendant Necklace for Women Healing Crystal Necklaces Lucky Jewelry (Green Jade)
ZILENIU$9.924.4★15 rev
Newest
by launch date
Teppdfann Silver Teardrop Jade Necklace for Women Trendy
Teppdfann$12.823 rev
ZILENIU Green Jade Necklace Natural Gemstone Lucky Coin Pendant Necklace for Women Men Charm Donut Crystal Amulet Necklace (Green Jade)
ZILENIU$13.563 rev
ZILENIU Oval Green Jade Necklace Natural Gemstone Pendant Necklace for Women Gold Plated Reiki Crystal Necklace Lucky Jewelry (Green Jade)
ZILENIU$12.004 rev
QVFVJA Real Icy Green Jade Donut Pendant Necklace for Women Genuine Certified Jadeite Circle Round Jewelry with 18K Yellow Gold Plated 925 Sterling Silver Chain Valentines Day Christmas Gift
QVFVJA$35.9239 rev
Zikichiky 14K Gold Plated Layered Necklaces for Women-Green Jade Pendant Figaro Chain Necklaces Non Tarnish Stackable Choker Gemstone Jewelry Gifts
Zikichiky$14.004 rev
Trending
90-day click momentumTeppdfann Silver Teardrop Jade Necklace for Women Trendy
Teppdfann$12.824.1★
Jade Stud Earrings 8mm Green Jade Earrings for Women 925 Sterling Silver Earrings Studs for Sensitive Ears Green Jewelry for Women & Men Good Luck Handmade Earrings Gift for Birthday Anniversary
Teppdfann$9.884.2★
NCB 3-Piece 6mm Natural Crystal Gemstone Stretch Bracelets - Green Jade Green Aventurine Taiwan Jade Handmade Reiki Energy Healing Jewelry for Meditation Yoga Unisex
NCB$7.494.6★
ZILENIU Green Jade Necklace Natural Gemstone Lucky Coin Pendant Necklace for Women Men Charm Donut Crystal Amulet Necklace (Green Jade)
ZILENIU$13.564.7★
Crocon 1LB Green Jade Rough Bulk Rocks Natural Stone Spiritual Gifts Raw Gemstone Crystals and Stones Tumbling Cabbing Polishing Gem Mining Chakra Balancing Reiki Healing Good Luck Home Office Dcor
Crocon$18.694.1★
What reviews say buyers love and hate about jade necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Great colors”
“The quality is nice with heavy stones”
“Just as advertised”
“worth it”
“good size”
“Gift”
“Good quality and beautiful design”
“Its very beautiful in the size of the stone is very nice”
“Beautiful and comfortable”
“Made with Good materials”
What buyers complain about
“Too small”
“Not exactly as described”
“Not as durable”
“It not good quality”
“fake looking green”
“Is To heavy”
“There is no shine”
“Chain is very feeble”
“Don't let the inexpensive price fool you”
“The necklace string is not long enough”
Top return reasons
Common jade necklace questions
- Is jade necklace profitable to sell on Amazon United States?
- The niche generates $141K/yr across 40 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the jade necklace niche?
- 29 brands and 31 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in jade necklace?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 2.6%.
- When does demand for jade necklace peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the jade necklace niche?
- Listings span $5.00–$82.24; the average listing price is $22.74 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.