Jackets for Women

Shoppers searched for this 7.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $689K a year.

Searches, last 12 months

7.3M

Growth, 90 days vs prior 90

-40.5%

Conversion, latest week

0.3%

Market size, estimated

$689Ka year

Peak month

December10.0× the quietest month

Top search term

jackets for women4.0M searches a year

Listings sell for $27.71 on average, from $12.22 to $54.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $27.71 that is $3K to $7K a year per listing.

Average price

$27.71inside the $15 to $100 sweet spot

Price range

$12.22–$54.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

10.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #73 within Coats, Jackets & Vests. It carries 11,113 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

0.8%

Average rank

#73in Coats, Jackets & Vests

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

11,113per listing

Listings tracked

93

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

38 months