Jackets for Men

Shoppers searched for this 17.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

17.1M

Growth, 90 days vs prior 90

-42.6%

Conversion, latest week

0.2%

Market size, estimated

$1.3Ma year

Peak month

December11.6× the quietest month

Top search term

columbia2.9M searches a year

Listings sell for $41.53 on average, from $10.84 to $110.83. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $41.53 that is $31K to $42K a year per listing.

Average price

$41.53inside the $15 to $100 sweet spot

Price range

$10.84–$110.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$31K–$42K

Returns

6.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Jackets & Coats. It carries 6,222 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#94in Jackets & Coats

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

6,222per listing

Listings tracked

110

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months