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Jacket Dress for Women

Fail

An estimated 15.0% of orders come back, so Jacket Dress for Women is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$5K/yr402K searches / yr
90-day growth
-44.0%search demand this quarter
Competition
13%top-5 click share · 94 brands · 113 sellers

Flapen Score

Jacket Dress for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Jacket Dress for Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jacket Dress for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Jacket Dress for Women 402K times last year and spent an estimated $5K. The top 5 brands take 26% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
0.0%
Market size, estimated
$5Ka year
Peak month
October3.1× the quietest month
Top search term
formal jacket for evening dresses75K searches a year

02 · Price

A sale here is worth $33.86.

Listings sell for $33.86 on average, from $9.61 to $107.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.86 that is $0 to $3K a year per listing.

Average price
$33.86inside the $15 to $100 sweet spot
Price range
$9.61–$107.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,200 within Suiting & Blazers. It carries 2,118 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#1,200in Suiting & Blazers
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,118per listing
Listings tracked
216

04 · Newcomers

10 of last year's 50 launches cleared the first-year sales bar.

50 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
50
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Jacket Dress for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

94 rising

Sellers

113

Top-5 brand share

26%

Top 20: 59%

Top-5 click share

13%

Top 20: 31%

Open market

70%

  • Brand 16%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Jacket Dress for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Jacket Dress for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • formal jacket for evening dresses75K/yr
  • jacket dress39K/yr
  • jacket dress for women48K/yr
  • evening jackets for women formal28K/yr
  • black dress jacket25K/yr
  • dressy jackets for evening wear33K/yr
  • formal jacket23K/yr
  • evening jacket15K/yr
  • evening jackets15K/yr
  • evening jackets for women9K/yr

Reviews and returns

What reviews say buyers love and hate about Jacket Dress for Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
15.0%of orders come back
“Too long”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Jacket Dress for Women questions

Answered from the same tracked data.