Jack Skellington Costume Kids

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-23.3%

Conversion, latest week

0.7%

Market size, estimated

$15Ka year

Peak month

October9.9× the quietest month

Top search term

nightmare before christmas toddler28K searches a year

Listings sell for $20.57 on average, from $4.32 to $39.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.57 that is $0 to $2K a year per listing.

Average price

$20.57inside the $15 to $100 sweet spot

Price range

$4.32–$39.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,092 within Clothing. It carries 1,170 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

98%

Out of stock, average day

11.8%

Average rank

#1,092in Clothing

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,170per listing

Listings tracked

111

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months